Flxpoint Announces Integration With GfK Etilize

Taylor Bryant
Flxpoint | media@flxpoint.com

Flxpoint Announces Integration With GfK Etilize
Flxpoint + Etilize Integration Allows Flxpoint Users Access to Enhanced Product Data

Jacksonville, FL [March 8, 2021]: Flxpoint, an e-commerce operations platform, has announced an integration with GfK Etilize, a trusted product content provider that supplies high quality product data to merchants.

GfK Etilize’s product catalog contains more than 20 million products, making it the largest of its kind in the world. The data, which targets over 50 markets and is available in 30 languages, is optimized and categorized with respect to SEO. GfK’s goal is to help clients create a better shopping experience for consumers and increase purchase conversions for their products.

“Our partnership with GfK Etilize, allows us to help our customers ultimately drive more revenue through increased ‘add to cart’ conversions that only a rich product detail page can bring,” said Flxpoint CEO Travis Mariea. “They also gain other revenue driving benefit such as improvement in the on-site search and navigation as well as the ability to add new products to their catalog more quickly.”

  • Integrating with Etilize allows Flxpoint users to curate a comprehensive consumer electronics catalog to sync and publish to their sales channels.
  • Flxpoint’s product information management technology enables users to find duplicate products across catalogs and prioritize Etilize’s rich content to create the perfect listing.
  • Ultimately, this integration can help Flxpoint users increase sales, minimize returns and lower cart abandonment rates by providing them with high quality product content and resources to build rich product description pages.

Etilize now offers two exclusive plans for new and existing Flxpoint customers. For more information on integrating Flxpoint and Etilize, or to request a demo of the platform, contact the Flxpoint team at Contact.


About Flxpoint

Flxpoint is a modern ecommerce operations platform built to connect your supply chain to your sales channels. Flxpoint optimizes retailer dropship operations by streamlining vendor onboarding, automating inventory management and optimizing order fulfillment.

Flxpoint can streamline and scale vendors’ dropship reseller operations as well through feed management, automated order acceptance and custom invoice generation workflows.