How it Works:
GfK Etilize

Not only can dirty data cost you sales, but it can permanently damage your customer relationships—which is why Flxpoint now has a unique partnership and integration with GfK Etilize.

Adding rich content to your online product catalog is vital to increasing consumer engagement with your products. Ecommerce retailers who don’t distribute and display enhanced content are at a competitive disadvantage. By partnering with GfK Etilize, Flxpoint customers can easily access enhanced product content, including technical specs, images, digital assets, and more.

GfK Etilize offers product images, marketing text, specifications, merchandising information, rich content, and more. They provide various catalogs across industries such as consumer electronics, information technology, office products, home appliances, and more to companies worldwide.

Flxpoint and Etilize work together by consolidating better product data for integrated vendors and product feeds to create improved product listings and a better customer experience.

GfK Etilize’s database includes product catalogs from mutually integrated suppliers such as D&H Distributing, Ingram Micro, Tech Data, and more. Three plans are available:

• SpexBasic
• SpexFlx
• SpexFlx + Images

As you purchase and upgrade your GfK Etilize plan, you’ll receive better product descriptions, more attributes, and additional images.

For example, a product in your supplier’s catalog may not have an image or description, variations or attributes. Looking at the same product on the SpexBasic plan, you’ll see an optimized product title, detailed description, at least one image, and up to ten attributes. Flxpoint can push this information into the product description or related attribute fields, depending on the sales platform you’re selling on.

Upgrading to the SpexFlx plan gives you access to even more in-depth product descriptions and dozens of attributes. With SpexFlx + Images, you’ll receive several high-resolution images in addition to this improved product data. See this yourself by checking out our demo video at the top of the page.

Today’s consumers research before they buy, so it’s crucial to grab their attention and keep it to seal the deal. Adding enhanced product data to your online catalog provides an engaging customer experience.

To get started, you must purchase a plan with GfK Etilize before integrating with Flxpoint. We’re happy to point you in the right direction. For more information on the available GfK Etilize plans or to schedule a demo of the Flxpoint platform, talk with an expert.