Modern Merchant Podcast [EP 29]: Launching and Scaling a CPG Brand w/ Jocko Fuel’s Brian Littlefield

Below, you will find a transcript of the episode.

Jamie McCarthy:

Hey, everybody. It’s Jamie McCarthy here, your host of the Modern Merchant Podcast. Today we’ve got Brian Littlefield on. He’s the Co-founder and Chief Product Officer of Jocko Fuel. Hey Brian, how’s it going?

Brian Littlefield:

I’m doing good, Jamie. Thanks for having me on.

Jamie McCarthy:

Awesome. Super excited to have you on. Obviously those who are probably more in the fitness space, Jocko Fuel is probably a more recognized name, for sure, but me personally, really excited to have you on. And I always kind of hate the generic, “Hey, will you tell us about yourself?” But I know us talking last week, or it was actually a few weeks ago, your whole story from the beginning was just super fascinating. And so I really do want to, and if you don’t mind, just have you recap where you personally started in your career and how that brought you to Jocko Fuel as it is today. Do you mind sharing that?

Brian Littlefield:

Yeah. No, not at all. So how far do you want me to go back? Because it kind of starts way back.

Jamie McCarthy:

Yeah, yeah, let’s do it.

Brian Littlefield:

All right. So basically when I was younger I lived in a very athletic household and I was the youngest of four brothers in the house. I have some half-brothers as well, but I was the youngest of four brothers in the house. They’re all athletes, and I grew up in a sports family and I was always kind of an average athlete at best. I wouldn’t say I was genetically gifted and they definitely got the good genes when it comes to athletics. So I struggled with that. And then when high school came, I got totally distracted by cars and girls and totally fell off from ball sports and then got really out of shape. And then when I left for college, I took some time off in between, but then when I left for college, me and my roommate, we lived off campus. We literally lived across the street from a 24-hour McDonald’s.

We’re young, we’re broke, and I completely blew up and I was really unhealthy. I was obese. I was probably prediabetic. I don’t know, I didn’t get tested at the time, but I was definitely prehypertensive and just very, very unhealthy. Backtracking a little, coming up through school I always excelled in the sciences and I have a lot of people in my family that have a medical background and everybody thought I was going to go that way. I kind of always had it as a natural knack. So it was always easy for me to understand the anatomy and physiology. In college I went out of my way to take 400 level bio class, just as an elective. I was like, “I don’t want to take, I don’t know, this other thing.”

Jamie McCarthy:

Pottery.

Brian Littlefield:

Yeah. Pottery. Exactly. Yeah. I don’t want to take pottery. I want to do this bio class, and they were like, “Are you crazy?” I’m like, “No, just put me in it.” So that’s what I did just because that’s what I liked. So I actually went to school originally to work and build on race cars. It was the most prestigious motor sports university in the world. I did that for a little bit, traveled around working on a race team and didn’t love it. I turned my hobby into my career and I realized that old saying, “Do what you love and you’ll never work a day in your life.” That didn’t work for me. It might work for some people but that didn’t work for me. Now, I don’t think you shouldn’t love what you’re doing, but if you take your absolute passion and you turn it into what you need to do to put food on the table, maybe that’s not exactly what you should do.

So I went back to school for business. I kind of always thought that was the direction I was going to go in anyway. My father was very entrepreneurial, had a lot of businesses growing up, and he never was super successful with it, but he always tried really hard. So I kind of always say, I get my entrepreneurial spirit from him and my work ethic from my mother. It’s a good combo. So I graduate school for business and I had a career lined up in the financial sector, and that fell through. While I was going to school for business I decided I wanted to find what the path was and get my health back. And when I did that, I was diving into the world of the clinical literature of different weight loss strategies and nutraceuticals and ingredient science and just completely fell in love with it. I was literally finding myself getting done with my coursework and being up all night reading this clinical literature on rare adaptogens from the Himalaya mountains. It’s just stuff that nobody really knows about or cares about. It seems like-

Jamie McCarthy:

Just like reading.

Brian Littlefield:

Yeah. Just like reading and reading and absorbing. I kind of built this internal encyclopedia to do something with it at some point. I never really had an intention at that time. Well, I had, around the same time, started training Brazilian Jiu-Jitsu, and so between that, applying these concepts to myself, training Jiu-Jitsu, working out in the gym, I went from 265 pounds all the way down to as low as 155 pounds at one point, and then back up to a healthy 180, 185. So I had gotten to try all these different things and different practices on myself, as my own guinea pig, and I got to see what worked and what didn’t work. So I’m building this internal database. I’ve lost a bunch of weight and gotten into a really good shape compared to what I was and how I grew up.

And in the gym I had become the go-to person where people would come to you for weight loss tips, building muscle tips, like fight. We had a lot of fighters that I would train. I eventually became an instructor and I’m coaching these fighters, Jiu-Jitsu fighters, MMA fighters, like weight cutting practices. So I just became the guy to go to in the gym. So I had had that, and then I had this job lined up for a financial company that I got rug-pulled at the last minute. So I kind of fell back on what I knew and I was teaching Jiu-Jitsu doing a bunch of private lessons to get by. And I go to the guy who owned the business and I’m like, “Hey, man, we have space in this plaza. Let’s open up a small supplement shop and we can sell to all of our members and then open up to the public.”

And we did that and it was pretty successful. It operated. I got a chance to have a group of guinea pigs at that point, and then everybody in the industry that you can imagine, with independent stores, they’re always sending samples of stuff. They’re always calling you and talking to you about their product or sending in their reps, and I got to see everything in the marketplace at that time. I got to look at formulas and analyze the way people were formulating and see the good and the bad out there and go from there. So in that period of time, we had this business running for a couple of years. It was successful and I got introduced to Pete Roberts up in Maine. And I was up there training Jiu-Jitsu and I walk into the Origin factory for the very first time where I’m from in Maine, and I’m blown away.

There’s a loom weaving fabric and sewing machines. I’m like, “What is going on here? This is craziness.” So we immediately hit it off. Him and I immediately hit it off. I fell in love with what was going on. Wanted to be part of the mission, and eventually I just started helping from afar. I’m living in Ohio. I literally said, “Hey, man, on my off days when I’m not running the shop, send me the Jiu-Jitsu gis,” because that’s what he was manufacturing. And I’m going to literally just drive around to different schools and train with people, selfishly, and get to go get all this cross training and meet all these people, and I’ll just talk about the product. And it took off. There was no wholesale business. I had established 120 wholesale accounts in the first 12 months, so it quickly outgrew, and I’m not a salesperson by nature. That’s not what-

Jamie McCarthy:

Yeah.

Brian Littlefield:

… [inaudible 00:09:59] I haven’t been in a sales world before. All I did was just go tell people about this amazing story and amazing product. When you have an amazing story and a why and an amazing product, it’s easy to get people to come on board. So that’s what happened and it kind of exploded. And one day he just called me. He’s like, “Dude, you’ve got to move back to Maine and we got to do something more here.” So he knew what I was doing with supplements. He knew that was my thing, and I had said, “Well, at some point we got to do nutrition. We got to do sports nutrition.” And he’s like, “Yeah, well let’s just get you up here, get you rock ‘n’ rolling.” And I come up. I quickly transition into a leadership role under him, helping run the factory.

We, a few months later, buy a small supplement brand in the Jiu-Jitsu niche community, and we’re operating that. I’m helping him run the factory. We go from seven employees to 40 employees making gis with everything sourced right here in America, and everything’s just kind of taken off. I mean, rapid growth in a period of 12 months. And that’s when Jocko came on board in 2017 and became an equity partner. And then we relaunched the line as Jocko Fuel. I’m summarizing a very crazy, rapid story in a very small amount of time so hopefully it makes sense, but that’s the fast-forwarded version of how things came to be today.

Jamie McCarthy:

Yeah. And so for those of you who aren’t familiar with Origin necessarily, Origin is more of the gis, the Jiu-Jitsu gear, sort of where you guys started. And like you mentioned, when Jocko came in in 2017, that’s when you really started focusing on Jocko Fuel and the sports nutrition side of things. It’s actually interesting that you mentioned that you’d gotten into leadership right before that. How was that transition for you?

Brian Littlefield:

It was fun. Yeah, it was fun. I was the first GM. I was actually the COO of the Origin. It used to be Origin Labs. Now it’s Jocko Fuel brand. So second-in-command under Pete, and that was crazy because at first it was pretty small and manageable with seven people and a small 5,000 square foot timber-frame factory. It was a micro proof of concept, is what it was. And then we moved into a 20,000 square foot factory just a couple of miles down the road, and that’s when we went from seven to 40 employees in a very short period of time.

And that’s where things got fun. You go from, okay, Pete’s trying to focus on the business and I’m trying to help manage the operations and make sure everything’s going smooth, making sure production’s running, making sure procurement’s happening, making sure fulfillment’s getting taken care of, because everything’s vertically integrated. And as we scaled rapidly, you start to go from, okay, well, here’s a couple of people who are managing everyone, to starting to build out teams and cells and levels of structure. So it was fun. I learned a lot really quickly. It was like a crash course.

Jamie McCarthy:

Yeah, I bet. And so just to switch gears a little bit, we’re talking right before we hopped on here about Jocko Fuel and how you guys are really manufacturing your supplements and the beverages. I think it was eCommerceFuel, they just released a trend report for 2022 and they said that the number of brands, I guess, who are manufacturing their own product now, it’s actually doubled since 2017. So it’s up to 19% of all brands are manufacturing their own product, to an extent, right? So it got me curious and just wondering how you guys are handling that process and what that looks like for you.

Brian Littlefield:

Yeah, absolutely. So, like I said, on the Origin side of things, we manufacture everything from scratch and I’m now removed from that side of the business. I focus exclusively on Jocko Fuel, but it’s pretty cool with Origin because every thread and button and zipper comes from America, which is wild. Everything comes from America.

Jamie McCarthy:

Right. Pretty rare.

Brian Littlefield:

It is pretty rare. It’s very rare, actually. I actually don’t know of another company that’s committed like the 99.999% domestic supply chain. If you find one, let me know, because I have yet to have anyone show me another one at that scale. So on the Jocko Fuel side of things we do manufacture everything here in the United States, but of course a lot of these ingredients, adaptogens and natural sweeteners and things like the Reb M we use comes from South America, the monk fruit comes from Asia, and we have to import those ingredients.

And of course we use our manufacturing facilities around the United States, in New Jersey and Pittsburgh and California, New York, Florida. We have these manufacturing facilities where we’ll build different products based on the particular capabilities of that facility. So some of them are canning, some of them are powder manufacturing, some of them are capsule or tablet manufacturing. And it really just depends on what the particular product is.

Jamie McCarthy:

Got it. And that makes sense. I don’t know if we have in the states the best monk fruit to put in products. So-

Brian Littlefield:

I don’t think we have monk fruit in the United-

Jamie McCarthy:

… makes sense that you have to source it obviously from where you can get it. And so you guys are manufacturing it for the most part here in the States all throughout, but as far as actually going to market, you have the site where you guys I know do a lot of sales there. Are you doing any more B2B or retail type sales? Are you guys in any stores like the sports nutrition stores, places like that?

Brian Littlefield:

Yeah. Our first B2B relationship kicked off in February of 2020, right as COVID hit. So that was fun.

Jamie McCarthy:

Of course. Yeah.

Brian Littlefield:

So we had to manage that. We launched nationwide in Vitamin Shoppe with the whole Jocko Fuel line and it was actually very successful, even through COVID. They did well through COVID just because of the health and wellness thing went up, so we weren’t severely impacted by it. They were very happy by bringing the brand on. We were the fastest growing brand of 2020 in Vitamin Shoppe, so we felt really good about that. With that information we wanted to lean into really what was going to be a flagship account for our flagship product. And the product itself is our clean energy drink. We created what we believe is the most effective and healthy energy drink ever made, and we were like, we need a special partner for this. We need a special account. And that’s when we launched with Wawa. We believe that they’re the premier convenience chain in the United States. They’ve paved the way. They have a cult-like following. I think they had something like four weddings at Wawas last year.

Jamie McCarthy:

No way.

Brian Littlefield:

Yeah. It’s pretty crazy. It’s wild. They have a cult following. And so it made perfect sense. They’re on the East Coast, we’re on the East Coast and we have a big following in that mid-Atlantic and Florida region, which our biggest areas are Florida and Texas. So, that said, it just made a lot of sense to partner with them and launch the product. The launch has been very successful and we’ve been in there a few months. So using that information, we went and we launched into Hannaford Brothers grocery stores. We just launched into H-E-B down in Texas with the full set, and we have a bunch of other ones that are coming online very soon. So our B2B business will actually outgrow our e-com probably by Q2 of next year.

Jamie McCarthy:

Interesting. Yeah. That was going to be my next question, where do you see the most sales and the most revenue from. If it’s from the ecommerce side or if it’s from the B2B side?

Brian Littlefield:

Yeah, web right now, our website and Amazon are definitely bigger than B2B currently, but it won’t take long before it’s the other way round.

Jamie McCarthy:

Yeah, definitely. And it’s interesting, and I forgot where I read this, so I’m not even going to try to credit it anywhere, but all of the beverage brands, even with the big guys like PepsiCo, I know, Coca-Cola, CELCIUS and Congo and all those guys really kind of doubled down on that alternative beverage-type category. And so it’s interesting that you said that that’s your number one seller, and we are seeing so much of that on the market, I feel, just all of a sudden, or maybe in the last few years, so that you mentioned the energy drink. That’s really the number one product right now for you?

Brian Littlefield:

It is. It has our biggest focus currently and it probably will continue to. We’ve put a lot into the product and it already has a strong following. The sell-through at retail has been really strong for us, so we’re very happy about it. We actually started developing the product in 2018 and I think we launched in 2019. We launched with two flavors, and at that time we were solely focused on making it healthy and efficacious. We made it taste okay, but it was like-

Jamie McCarthy:

Right.

Brian Littlefield:

… it wasn’t the top priority. It was like, “Hey, let’s make a healthy energy drink that tastes, I guess, to us at the time, good.” But the biggest thing was that it gave you the energy you wanted it. It didn’t give you a crash at the end of the day, and we added the nootropic ingredients in there to actually give you a cognitive benefit outside of just caffeine. That was the big thing. It was like, “Okay, you can actually feel the difference.” Well, we kind of hung our hat on that, I guess, you could say. And what we realized is, there’s a large group of consumers out there that want that, but there’s a much larger group that wants that, but they won’t sacrifice taste.

Jamie McCarthy:

Interesting.

Brian Littlefield:

So, me and the product team spent the first six months of this year reinventing all of our flavors. So we spent up until July and where they went into manufacturing in June and July and they just started hitting the stores in August this month. And the feedback we’ve gotten is phenomenal. A lot of people are like, “Man, this went from a seven to a 10.” I’m like, “Oh, cool, we did our job.” So we’re pretty excited about that.

Jamie McCarthy:

Yeah. So did you completely scrap the old flavors and launch all new flavors? Or are you just still doing a little bit of both?

Brian Littlefield:

Yeah. So we have one new flavor launching right now, which is a pink lemonade, and it’s really good. I’m actually drinking it right now. I have a little addiction to it currently. I cycle the flavors, but current that’s my go-to right now. We have eight other flavors and we haven’t done any skew rationalization yet. We’ve just continued to build. We took those same flavors and we reinvented them, so we literally re-did the entire flavor systems and the sweetener systems and brought in some different flavor science that we just didn’t have back in 2018. It just didn’t exist, but we still maintain natural flavors and natural sweeteners. We didn’t have the tools at our disposal back then, but we did now, and I’m pretty happy about it. Yeah.

Jamie McCarthy:

That’s really cool. It’s like you get to put your chef hat in, your chemist hat on all at once, almost, to come up with this.

Brian Littlefield:

Yeah.

Jamie McCarthy:

I love that.

Brian Littlefield:

Yeah, absolutely. It’s fun. And what’s great is I’m at a point now where, when I moved over to the head of product role, I’m able to give this my full attention and it’s what I’m passionate about most, so it’s allowed me, the bringing on other executives and bringing on other people to add to our leadership team has really given me the ability to focus on taking the products to the next level.

Jamie McCarthy:

Yeah. I love that. And backpedaling a little bit, you’d mentioned it a minute ago, obviously with that being your number one seller, the energy drinks, does that help define your strategy when it comes to product and inventory planning? I’m assuming that’s one of your main roles, too, right?

Brian Littlefield:

It was. Inventory planning was actually a huge role of mine up until recently. We actually just brought on a brand new COO from a more corporate background to help us lock things down, which is awesome, because we’re scaling at a point right now where it’s pretty crazy. We went from that 20,000 square foot facility to, we were sharing that between the two brands, to Jocko Fuel got its own 20,000 square foot facility. Then Jocko Fuel had to add a 60,000 square foot warehouse, and we just have to keep growing and growing. It gets to a point where you need to bring in key players to focus on the things that you’re best at, and keeping the inventory in stock is tricky, especially during COVID where everything is wild and crazy. So inventory planning thankfully is not on my plate anymore.

Jamie McCarthy:

I was going to say, you looked a little relieved when you’re like-

Brian Littlefield:

Oh, yeah.

Jamie McCarthy:

… it’s not me anymore.

Brian Littlefield:

Big time. It’s like, “Yeah, I don’t have to worry about it anymore.” Yeah.

Jamie McCarthy:

Yeah. I would say, we work with obviously a lot of ecommerce retailers and that’s probably one of those key areas where everyone is just like, “Man, I don’t want to have to focus on this. I don’t want to have to put any energy and effort into this.” It’s one of those necessary evils, though, so…

Brian Littlefield:

In the early days where that was literally one of my biggest focuses, we didn’t take on debt and we didn’t give up equity. We self-funded all of the growth up until we’ve brought on private equity this year.

Jamie McCarthy:

That’s impressive.

Brian Littlefield:

Thank you. And we did that by meticulous inventory planning. And when I say that, we didn’t have good systems. We were building through spreadsheets, but as one of the founding partners, I had this interest to make sure things stayed very efficient and very lean. We operate very lean principles. So it wasn’t uncommon for product because we do all of our own direct-to-consumer fulfillment, it wasn’t uncommon for the truck of product to be showing up literally the day of a product running out of inventory. The timing… We probably had a lot of luck in there, but we did a really good job making sure we didn’t go weeks or months out of stock on items. That was a big thing for us. Yeah.

Jamie McCarthy:

Yeah, because that can be detrimental, obviously, right? Especially if it’s a best seller and you’re out, and the supply chain being the way that it is, there’s no guarantee that you’re going to be able to get it in any kind of a decent timeline usually.

Brian Littlefield:

Yeah, no, it’s tough, and where a major portion of our business is subscription. If you have to manage that… Nevermind the back-end nightmare of having to manage subscriptions, trying to process when you don’t have inventory. That’s a nightmare, but what’s more important is all the upset customers. You’re like, “Hey, man, I thought I was on subscription, so I didn’t have to worry about this.” And then we had to build in models where we factored in subscription inventory specifically so that, okay, we would sell through and we would run out of product, but we wouldn’t hit a threshold where our subscription customers would get affected. So, it was tricky. Yeah.

Jamie McCarthy:

It’s a lot of Tetris, it’s a lot of that happening. It’s a lot of, let’s take a little bit from here and a little bit from here and try to figure out how to make it work.

Brian Littlefield:

Yeah.

Jamie McCarthy:

I know you mentioned, too, and I’m going back to this because you’d mentioned the nootropics in your drinks earlier, but I didn’t want to interrupt you. So just going back to that, though, you’re mentioning, okay, there’s caffeine, we’ve got nootropics in our energy drinks now. Obviously the taste, we’ve improved the taste. What would be the biggest differentiating factor between what you guys offer in that alternative beverage space and maybe some of the other big players on the scene?

Brian Littlefield:

Yeah. I would say the biggest thing, it depends. So you have the major players. So, you have… can I name them? I mean-

Jamie McCarthy:

Yeah. Yeah.

Brian Littlefield:

Okay.

Jamie McCarthy:

We’ll call people out.

Brian Littlefield:

So you have your Red Bull and your Monsters. They haven’t changed. Actually, Red Bull, for instance, has stopped expanding their sugar-free category and has gone back to the sugar version, which is interesting. A lot of their new exclusive flavors you see are with sugar. So that’s very different. I’m not sure what… Maybe they see something we don’t. They’re very big and very successful, and they obviously are onto something. That said, we are so much different from them, I could go on and on and on, like the Red Bulls and Monsters in the [inaudible 00:29:06]-

Jamie McCarthy:

Right. Like apples and oranges.

Brian Littlefield:

Yes. We get lumped into categories with a CELSIUS, or kind of like CELSIUS, sort of. It’s a healthier alternative, but we pushed the boundaries on unhealthy. We waited nine months for the manufacturing facility to get their pasteurization tunnel set up so that we could pasteurize the product like they do with dairy or milk products, so we don’t have to use chemical preservatives. So we don’t have to use the benzoates and the sorbates. We can actually just… We’re going to go put the product through a kill step so it’s healthy. It’s not going to make anyone sick, but they also don’t have to drink chemicals. So that was a major thing we did. And we waited, like I said, almost a year to launch the product just for that.

And then to have all these applications and ingredients, and then you have natural flavors, you have natural sweeteners, you have natural preservation. So I can’t really compare us to anyone else in the marketplace because even the closest thing to us, I mean, they are using artificial sweeteners and some people are fine with that. That’s cool. I still think it’s better than sugar. If I was to say, “Drink 30 grams of sugar or an artificial sweetener,” I’m going to tell someone, “Drink the artificial sweetener all day long.” I think the risk of the potential concerns are very low on artificial sweeteners. I just think if you have a choice, do you want a healthy sweetener like monk fruit that’s actually been shown to have health benefits? Or do you want something that you’re pretty sure is not unhealthy? You’re like-

Jamie McCarthy:

It’s like okay.

Brian Littlefield:

… unsure. Yeah. You’re like, “It’s okay.” It’s a little bit of a gray area. So we just really pushed it to the extreme.

Jamie McCarthy:

Yeah. I love that. You said you’re not a salesman, but I feel like you hit that nail on the head.

Brian Littlefield:

It’s just passion for the product.

Jamie McCarthy:

Yeah. It definitely comes through, for sure. Just the final thought then here, Brian. I know, I feel like I’ve taken up a bit of your time here, but this is just a little bit of just a fun question. I feel like people used to always ask in podcasts or in interviews, what are you reading? And now it’s kind of become like, what are you listening to? Hopefully we have some people who maybe one day say, “Oh, I listen to the Modern Merchant podcast.” I don’t know. But for you, what are some of the podcasts that you’re listening to if you don’t mind sharing?

Brian Littlefield:

Honestly? I alternate. I’ll go on music for a while and then I’ll go back to podcasts and then I’ll go back to my audio books. And I’m kind of cycling through. I’m interesting because I can’t process my brain. I can’t process emails or do crazy amount of things and listen to audio books at the same time. So unless I have a long drive or maybe I’m in the mood for it during a workout, I’ll listen to a podcast or an audio book. I went back and re-listened to, as far as audio book recently, I went back and listened to Blitzscaling, which is a really solid one, basically about sacrificing efficiency for rapid growth in business. It’s a phenomenal book. And then as far as podcasts go, I haven’t listened to a lot of podcasts recently. I kind of fell out of podcasts. It’s going to be a cop-out answer, but the only podcast I listen to is Jocko podcast.

Jamie McCarthy:

There you go. Yeah.

Brian Littlefield:

It’s one of those things. It’s part of the lifestyle, part of the brand, but a lot of music, again, recently. Yeah. Some old-school-

Jamie McCarthy:

What kind of music then?

Brian Littlefield:

I’m like an old-school hip-hop fan.

Jamie McCarthy:

Yeah. Wu-Tang kind of hip-hop? Or…

Brian Littlefield:

Yeah, like Wu-Tang, Tupac. I mean, even old, old-school like Ice Cube, LL Cool J. Like old LL. I love that old school, late ’80s, early ’90s hip-hop. Honestly, ’90s era music, in general, was my thing. So, yeah, that’s pretty much it.

Jamie McCarthy:

Yeah. I’ll say, ’90s hip-hop, that’s my gym playlist, almost always, right? I’m like you. Sometimes I’ll listen to a podcast, but for the most part it’s going to be some kind of ’90s hip-hop.

Brian Littlefield:

Yeah. I find myself listening to music more so lately than anything else. It allows me to be able to work out, get my work done, and at the same time I have to lock myself into an audio book. That one’s a little bit more challenging. Of course, on a road trip, I’ll put on a three or four-hour Rogan podcast, too.

Jamie McCarthy:

Sure.

Brian Littlefield:

I’m a huge Rogan fan.

Jamie McCarthy:

You guys have the same haircut.

Brian Littlefield:

Actually, I don’t see it, but I’ve gotten it a lot because I have a sleeve, too. I get the, “Well, you look like Joe Rogan.” And I’m like, “Because I’m bald?” I have a sleeve tattoo.

Jamie McCarthy:

Yeah.

Brian Littlefield:

Yeah. Okay.

Jamie McCarthy:

Has anyone stopped you to ask for a picture or anything? Or they just mention it, like, “Hey, you know who you look like?”

Brian Littlefield:

I was going through a drive-through one time and this lady went crazy.

Jamie McCarthy:

Did you tell her it wasn’t him?

Brian Littlefield:

Yeah. I was like, “I’m not him. I’m not him.”

Jamie McCarthy:

I love that. Awesome. Well, thanks so much, Brian. It was such a blast having you on. Where can people find you if they want to connect, if they want to check out a little bit more about Jocko Fuel or even Origin?

Brian Littlefield:

Yeah, absolutely. So originmaine.com or Jockofuel.com. Come check out the website. Of course, on Jocko Fuel side of things, if you’re an Amazon shopper, you can find us over there. And if you have a local vitamin shop near you or a Wawa, go hit them up. We want you to support our B2B business, for sure. It’s definitely more convenient. And if you want to check me out, I’m on LinkedIn. Find me on LinkedIn. I don’t know how to send someone to your LinkedIn. I’ve never plugged my LinkedIn before. I’m most active on Instagram, so that’s where people can find me most. I’m either in the lab or I’m doing stuff with product or in the sauna.

Jamie McCarthy:

Is that all in your personal Instagram? Or is that the Jocko Fuel Instagram account? A little bit of both?

Brian Littlefield:

Yeah. I’m not on the Jocko Fuel Instagram account much anymore, but mostly on my personal Instagram, which is Brian_Origin.

Jamie McCarthy:

Awesome. Well, I’ll be sure to check that out. And again, thanks so much for coming on. It was a blast.

Brian Littlefield:

Awesome. Thank you for having me.

Jamie McCarthy:

Yeah, absolutely.

All right, guys, thanks again so much for tuning into another Modern Merchant Podcast episode. If you want to learn more about us, check us out at flxpoint.com. That’s flex point without the e, dot.com. We’ve got our Modern Merchant blog up there. It’s full of the latest ecommerce information and news. Also go ahead and subscribe to our YouTube channel and follow us on socials at Flxpoint. We’ll see you again next week with another episode.