TIRESTACKS Success Story | Flxpoint Transforming Business

Industry

Automotive

About the Company

Tirestacks.com is a fast-growing tire distributor known for fast fulfillment, competitive pricing, & a vast catalog of top-tier brands for shops & consumers.

Challenge

Managing multiple inventory sources and constant updates manually was slowing Tirestacks down. They needed a unified solution to keep pace.

Results

With Flxpoint, Tirestacks syncs inventory in real time and routes orders automatically—speeding up fulfillment and reducing customer issues.

TIRESTACKS.com isn’t just another online tire store—they’re a fast-moving ecommerce business built to serve both auto shops and individual buyers with speed and accuracy. But as their catalog and customer base grew, so did the complexity behind the scenes.

Manual work, outdated systems, and disconnected data feeds were creating costly slowdowns. That’s when the team turned to Flxpoint for a smarter, more automated way to manage inventory and fulfillment—without missing a beat.

Inside Tirestacks: A Growing Ecommerce Tire Distributor

While attending his first Formula Drift event, Frank Brearley III was amazed at how many tires were used! Through association with a few local amatuer racing clubs, he learned that the demand for these types of tires was more than distributors could handle—they’d quickly sell out of sizes as manufacturers couldn’t produce enough to keep up with the market.

When COVID disrupted the supply chain, it created an opportunity for Frank to exit his family’s wholesale tire business, create TIRESTACKS.com, and become the exclusive tire provider for Formula Drift’s PROSPEC series.

With Flxpoint, he’s able to expand his product catalog, streamline his ecommerce operations, and save money while doing so.

The Ecommerce Pain Points Slowing Tirestacks Down

While the drifting community’s demand for tires presented an enormous opportunity, Frank also wanted to expand to other motorsports. This meant growing his catalog to include more tire brands and styles.

Frank partnered with a tire distributor that has relationships with top tire vendors across the country and pulls their data into one master feed.

Now he had access to the inventory, but how would he manage it alongside his own? And what was he supposed to do with this massive datafeed?

“We tried to do this with a developer but we hit a wall and the solution wasn’t good, it would have required 2-3 employees just to maintain the backend work,” he shares.

Frank was a team of one, so he kept searching for an alternative solution.

Faster Fulfillment and Real-Time Inventory With Flxpoint

The Flxpoint Solutions Team integrated Frank’s distributor’s datafeed as a source, which allows him to automatically pull product content, price, quantity, and status and push that data to his Shopify store.

By specifying his warehouse as a location in Shopify, he’s also able to use Shopify as a source to manage his owned inventory.

Moving forward, Frank plans to eliminate some sizes they would usually stock to encourage people to order what’s available within the dropship network and simplify what he keeps on hand. He also takes advantage of Flxpoint’s advanced order routing capabilities.

“I’ve already used Flxpoint and the dropship network to ship tires that I actually have in stock,” says Frank. “I keep everything in Pennsylvania, and if I see that a customer is in California, I know that shipping is going to cost me $25-30 a tire. And if I dropship, I’m going to save money.”

Frank is already looking to challenge the Flxpoint team further, including plans to expand his business geographically to Canada in the near future. Regardless of what comes next, he’s confident that he can get it done with Flxpoint.

How Tirestacks Scaled Ecommerce Operations With Flxpoint

With Flxpoint in place, Tirestacks has gained full visibility into inventory, automated their order routing, and freed up valuable time that was once spent juggling manual tasks. Instead of chasing updates or worrying about overselling, they’re focused on what really matters—growing their business.

For high-volume ecommerce retailers like Tirestacks, Flxpoint isn’t just a tool. It’s a game-changer that keeps operations running at top speed, no matter how fast the road ahead moves. Reach out today to experience it yourself!