The Wildflower Group Customer Success Story

Industry

DTC

About the Company

The Wildflower Group (TWG) is an award-winning licensing & consulting agency powering ecommerce for top brands like MotorTrend, Discovery Channel, & Peanuts.

Challenge

Managing hundreds of thousands of SKUs across multiple sources, The Wildflower Group struggled with manual work, unreliable data, & a rigid platform that couldn’t scale with their complex needs.

Results

Flxpoint saved them a full day’s work each week by automating key processes, preventing stockouts, & giving them the real-time visibility they needed to grow with confidence.

When Growth Outpaces Operations

For The Wildflower Group, helping brands scale ecommerce isn't just a service—it's their core business. As an award-winning licensing and consulting agency managing online operations for names like MotorTrend, Discovery Channel, and Peanuts, their team is responsible for building and optimizing branded stores from the ground up.

But with hundreds of thousands of SKUs spread across warehouses, dropship partners, and print-on-demand suppliers, their previous platform was holding them back. Visibility was lacking, manual work was piling up, and SKU-level profitability across multiple channels was nearly impossible to track.

That’s when they turned to Flxpoint.

The Challenge of Multi-Brand Ecommerce at Scale

The Wildflower Group’s ecommerce services team manages a huge product catalog, much of it print-on-demand and spread across numerous fulfillment sources. But their system wasn’t built for the level of complexity their clients required. Over time, operational cracks began to show.

Inventory updates had to be done manually. Every other month, their team would rebalance SKUs between internal warehouses. If a single supplier ran out of a print-on-demand SKU, that could impact thousands of live listings—each of which had to be manually located and updated or unpublished.

What’s more, their platform had become static. It didn’t support the kind of development velocity or customization they needed to evolve. As a result, stockouts led to customer service issues, and data gaps meant the team couldn’t always compute profitability per item or transaction.

Their wishlist was extensive: real-time product control, flexible order routing, SKU-level visibility, and custom automation per channel. It was time to find a platform that could match the complexity of their clients’ ecommerce operations.

Finding the Right Fit with Flxpoint

After interviewing several vendors, The Wildflower Group chose Flxpoint because of the transparency and specificity in how the platform was represented.

“Scott [Flxpoint Solution Consultant] fairly represented what Flxpoint was and didn’t oversell it,” says Matt Bonaccorso, a consultant for The Wildflower Group. “It’s easy to say you can do everything to make the sale, but he was honest and straightforward throughout the process.”

What made Flxpoint stand out was the ability to create rules and logic at the user level. This meant they could modify how data flowed into, through, and out of the platform without hiring a developer.

Automation That Saves Time and Prevents Errors

Once onboarded, the impact was immediate. Flxpoint allowed them to streamline how products were filtered, updated, and removed across all their connected storefronts. They no longer had to scramble when SKUs went out of stock—one filter could locate all affected listings and trigger the necessary updates across BigCommerce, Shopify, and beyond.

“Flxpoint’s speed is just faster than anything I’ve seen. The ability to instantly sort tens of thousands of SKUs is hands down miles and miles above the functionality we had before,” says Matt.

They also started seeing a significant return on time.

Flxpoint is solving manual processes that take actual people days to complete. Automating even the smallest of tasks adds up, which can easily save a day of a person’s time and prevent the need to hire an employee during a growth stage. “Flxpoint is worth a person at least in the first six months, which is more than the cost we’re paying for the platform,” says Matt.

The team estimates that Flxpoint has saved them “at least a day’s worth of time per week across operational, customer service, and other manual processes.” And the payoff isn’t just time—it’s strategic clarity.

“It’s hard to compare before and after because of the understanding we’ll have of the business now versus what we had before—we didn’t know what we didn’t know,” Matt shares.

Looking ahead, The Wildflower Group is excited about the evolution of Flxpoint’s owned inventory features. Previously, their team would build products in Shopify and then sync them into Flxpoint. With new tools, they can create and manage products directly inside the platform.

Future-Proofing a Multi-Channel Ecosystem

The Wildflower Group’s ecommerce business wasn’t broken—it was thriving. But scaling without the right tools was creating unnecessary drag. With Flxpoint, they’ve not only eliminated operational bottlenecks—they’ve gained the clarity, control, and confidence to grow.

Now, they’re equipped to serve more clients, launch more stores, and support more brands—without having to add more manual work.

Whether it’s routing orders to the right fulfillment source, eliminating stockouts, or managing SKU data in real time, Flxpoint is helping them do it all—faster and smarter.

Want to learn how Flxpoint can support your growth across BigCommerce, Inhaven, and beyond? Let's talk!