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Case Studies / The Bike Shop

Pedal to Profit How The Bike Shop Replaced Manual Work with Ecommerce Automation

bike shop logo_white

Industry

Bicycles & Parts

About the Company

The Bike Shop is a global ecommerce retailer offering more than 50,000 products—from bikes to accessories—at accessible prices to customers across the U.S., Canada & beyond.

Challenge

Managing inventory across multiple suppliers became overwhelming with a fragile internal database & no automated way to adjust pricing across channels.

Results

By switching to Flxpoint, The Bike Shop eliminated manual workflows, retired their outdated system, & gained the flexibility to price, list, & sell across multiple channels—without the chaos.

+ 50,000
Items in their ecommerce store, managed with Flxpoint
bikemock

“With Flxpoint, it’s been great for us to bring multiple distributors into one platform and to be able to price up and assign different pricing scenarios to each distributor. We couldn’t do this before, and it was a handicap.”

Brian Reilly

The Bike Shop

When you’re managing over 50,000 SKUs, even small inefficiencies can slow your business down. For The Bike Shop—a fast-growing ecommerce retailer selling bikes, gear, and parts worldwide—the tipping point came when their homemade Access database couldn’t keep up. Pricing updates were manual, workflows were clunky, and team productivity was hitting a wall.

That’s when they discovered Flxpoint. What started as a search for better BigCommerce integration became a complete transformation of how they manage products, suppliers, and pricing—allowing them to focus on what matters most: growing their business.



The Bike Shop’s Ecommerce Story

The Bike Shop exists to provide customers with exceptional quality merchandise at reasonable prices.

Servicing the United States, Canada, and the world, The Bike Shop is the leading provider of bikes and bike parts. They carry over 50,000 items in their ecommerce store—the best in bicycles, cycling gear, bike accessories, and more.

 

Scaling Beyond Manual Systems

The Bike Shop began when the team purchased a bicycle supply company out of bankruptcy.

 

The original owner had relationships with multiple suppliers who offered the same or similar products. To manage product data, they built an access database and used it to take one product, compare prices by each distributor, and upload it manually to their sales platform.

The Bike Shop team quickly realized that the database had significant limitations, which weighed on the team’s productivity.

Without a system for managing pricing rules, the team had to manually configure pricing for each source and sales channel.

 

“The access database was always crashing. It was very hard to work with, so we were looking for a solution that integrated with BigCommerce and found Flxpoint.”

Brian Reilly

The Bike Shop

The Bike Shop’s Path to Smarter Ecommerce Operations

 

The Bike Shop joined the Flxpoint platform for easy supplier data integrations, but also to gain the ability to customize pricing across sources and channels.

Customer acquisition and order fulfillment costs vary from channel to channel, so they do not subscribe to a flat pricing model. They use Flxpoint’s pricing rules to configure each channel to meet and exceed their sales goals.

Now, their old access database is collecting dust. The Bike Shop continues to enjoy the convenience of maintaining a central product catalog with Flxpoint.

 

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The Bike Shop’s Growth Story: Inventory, Pricing, and Peace of Mind

With Flxpoint powering their operations, The Bike Shop doesn’t have to rely on patchwork tools or fragile databases anymore. They now manage thousands of products with confidence, automate complex pricing rules across multiple distributors, and maintain a centralized catalog that fuels every sales channel.

The team has traded reactive work for proactive growth—and they’re not slowing down anytime soon. For ecommerce retailers looking to simplify the way they sell, The Bike Shop’s journey is proof that the right partner can make all the difference.

Ready to follow them down the path to automation? Let's talk! 

 

Success in Every Gear Discover What’s Possible With Flxpoint

No matter your size or setup, Flxpoint gives retailers the tools they need to grow without the chaos. Dive into more case studies and see how merchants like you are building smarter businesses with automation.