Timeless Style, Modern Systems Stetson Steps Into the Future with Flxpoint Ecommerce Automation

When you’ve been around for over 150 years, change doesn’t come lightly—and it certainly doesn’t come fast. But for Stetson, one of the most iconic American lifestyle brands in history, the decision to modernize their backend operations wasn’t just about staying relevant. It was about staying in control.

Best known for their handcrafted hats, Stetson’s legacy extends far beyond the brim. The brand now offers a full lifestyle collection that includes apparel, fragrance, and a presence across thousands of retail locations and D2C channels. As their ecommerce operation scaled, so did the complexity—and their legacy systems simply couldn’t keep up.

The team needed a better way to manage growing demand without sacrificing the craftsmanship that defines the Stetson name. That’s when Flxpoint entered the picture.

Like many established retailers, Stetson faced a key challenge: how to transition away from tools that no longer served their needs—without disrupting the customer experience or internal operations.

They needed a solution that could handle complex inventory, automate fulfillment workflows, and integrate seamlessly with the rest of their stack. Most of all, they needed a team that understood the importance of getting it right the first time.

Why Flxpoint Made the Shortlist

When Stetson began exploring new partners, Flxpoint stood out—not just for the platform’s functionality, but for the team behind it. From the start, Thompson was impressed by Flxpoint’s responsiveness and depth of expertise.

“The team at Flxpoint has been incredibly responsive and helpful throughout the implementation process,” he says. “They’ve gone above and beyond to make sure we’re getting the most out of the platform." 

The level of support stood in stark contrast to past vendor experiences. From the sales conversation to the onboarding process, Flxpoint’s team remained actively involved—offering guidance, customizing workflows, and jumping in when needed.

Thompson also noted that they received more onboarding support than with any other platform they had used before.

Expert-Led Onboarding That Didn’t Disrupt the Business

Implementing new systems is rarely smooth sailing—especially for a company with deep operational roots and a product line that spans multiple fulfillment paths. But Flxpoint’s onboarding process quickly proved different.

Thompson, a retail tech veteran with more than two decades of experience, knew the risks of poorly scoped implementations. These types of migrations can be disruptive and often fail when the requirements are not scoped out ahead of time.

Thanks to Flxpoint’s consultative approach, the rollout was not only successful—it was surprisingly seamless. The team worked hand-in-hand with Stetson to navigate custom requirements and build workarounds where needed, ensuring the platform adapted to their existing workflows rather than forcing the reverse.

Scalable Ecommerce Automation That Supports Stetson’s Long-Term Growth

For Stetson, scaling their ecommerce business meant more than just handling more orders—it meant maintaining control, quality, and efficiency at every step. Herschel Thompson credits Flxpoint’s flexible architecture and deep integrations with giving the team that control. What once required multiple disconnected tools and tedious manual updates is now managed in a centralized platform—with just a few clicks.

This operational upgrade allows Stetson to make faster decisions, avoid fulfillment delays, and adapt quickly to changes in demand. With Flxpoint as the backbone of their backend, the team is positioned to grow confidently without sacrificing the craftsmanship that defines the brand.

Ecommerce Partnership That Delivers Real Support and Real Results

Flxpoint didn’t just deliver a platform—they delivered a partnership. From early scoping through onboarding and beyond, the Flxpoint team stayed closely involved, acting as an extension of Stetson’s internal team. They helped design flexible workflows, troubleshoot complex requirements, and ensure the platform fit seamlessly into the brand’s operations.

That level of support transformed what could have been a disruptive tech migration into a strategic win. Now, Stetson is primed to expand into new channels, onboard vendors with ease, and meet future demand without hesitation. For heritage brands looking to modernize, the takeaway is clear: with the right ecommerce automation partner, you don’t have to choose between legacy and innovation—you can have both.

Ready to Modernize? Here’s What Stetson’s Story Can Teach You

If you’re running on legacy systems and feeling the strain, take it from Stetson—there’s a better way. Upgrading your tech doesn’t mean compromising your identity. It means choosing a partner who gets your business, supports your team, and sets you up to grow without the chaos.

Flxpoint gave Stetson the tools to move faster, the flexibility to grow smarter, and the support to do it all without missing a beat. If you're ready to scale without the headaches, it might be time to follow their lead.

Because the brands that win? They're the ones that automate what slows them down—and focus on what sets them apart.