Special Operations Supply | Flxpoint Customer Success Story

Industry

Tactical

About the Company

Special Operations Supply (SOS) is built for military purchasing officers & first responders who need fast, reliable access to high-performance tactical gear.

Challenge

With a 120,000-product catalog & no developer on hand, the SOS team spent hours manually entering specs, moving products into categories, & processing POs—one by one, leaving little time for growth.

Results

Now, SOS uploads full product catalogs in the time it took for a single item. With Flxpoint automating listings, category management, & QuickBooks order syncing, they better serve those who serve us.

Inside Special Operations Supply: Tactical Ecommerce Built for Duty

If you’re supporting military professionals, your operations can’t afford to be manual or error-prone. That’s exactly why the team at Special Operations Supply (SOS) knew it was time for a change. Built by veterans who understand the high stakes of tactical gear procurement, SOS set out to create a seamless ecommerce experience for military purchasing officers and first responders.

But behind the scenes? The team was buried in spreadsheets, manually uploading thousands of SKUs, and juggling fulfillment by hand. That’s when they found Flxpoint—a platform that gave them the firepower to automate, organize, and grow without the logistical drag.

The Manual Ecommerce Workload That Slowed Procurement Operations

Special Operations Supply manages a catalog of over 120,000 products. Without a software developer to reveal a better solution, they were uploading those products manually on WooCommerce.

This meant hours upon hours of manually inserting product descriptions, certifications, and specifications one by one into their website.

The work was far from over once they created each product listing. Then, the team had to build categories and manually move products under them. They listed each variation as a separate product, which meant shoppers couldn’t compare and choose products from varying attributes.

Once the manual work of uploading and updating products ended, they had to address the order fulfillment side of the business—they performed these tasks manually, too. When a customer placed an order, the SOS team manually created and sent POs in QuickBooks.

How Flxpoint Automated Product Listings and Military Gear Fulfillment

Repetitive manual tasks inundated the Special Operations Supply team’s workflow. They realized how inefficient their product management system was—and then found Flxpoint.

They have tools within Flxpoint that allow them to adjust their categories and organize product variations among the parent products, creating a more user-friendly experience for their customers.

The SOS team now also uses Flxpoint’s accounting automation capabilities to move order information into QuickBooks. Now they have access to profitability reports that allow them to analyze sales over time.

The Special Operations Supply team continues to expand its product catalog and increase online sales through dropshipping, which has proven to be a key component of its success.

From Manual Workloads to Mission-Ready Automation

Special Operations Supply set out to serve military professionals with the gear they need—fast. But behind the scenes, their team was stuck uploading 120,000+ SKUs by hand, building categories manually, and sending POs through QuickBooks one at a time. That all changed with Flxpoint.

With automated product uploads, smarter catalog organization, and accounting workflows that now run on their own, SOS gained back valuable time and unlocked a path to scalable growth. They didn’t need a developer, just the right platform.

If your operations are still bogged down by repetitive tasks, Flxpoint can help. Talk with us today and see how easy it is to automate your ecommerce backend.