From Manual Headaches to Hands-Free Fulfillment
Simpli Pleasures is no stranger to building bold brands and breaking taboos. Since launching in 2014, they’ve grown from a single table in Bali to an ecommerce business dedicated to providing discreet, accessible, and wellness-focused adult products.
With fast growth came operational complexity. Managing a mix of warehouse and dropship suppliers, plus thousands of SKUs, started to stretch their small team thin. To keep up with demand and stay focused on what they do best, Simpli Pleasures needed a smarter way to fulfill orders and manage suppliers at scale.
The Challenge: 500 Orders a Day, Four Reps, and a Crumbling Tech Stack
Simpli Pleasures' team had built an in-house fulfillment app with help from a developer. It worked well in the early days, but as the business scaled, limitations quickly surfaced.
According to the case study, the system would route orders correctly most of the time, but not always. When the app failed, their team had to manually step in. That quickly became unsustainable for their small but mighty crew.
When you have 500 orders a day managed by four customer care reps, it gets tough.
Justin Shaak
They realized they couldn’t rely on a patchwork system to power the next phase of their growth. Their tech needed to evolve, and so did their approach to operations.
Finding the Right Fit: The Move to Flxpoint
The team didn’t want to rebuild the system in-house again. Instead, they began the search for a solution that could take pressure off the customer care team, automate vendor routing, and support growth across both their warehouse and dropship operations.
Ultimately, they decided, “we need a better way to do this.”
That led them to Flxpoint.
When customers ordered items not in Simpli Pleasures’ warehouse, Flxpoint’s distributed order management automatically routed those orders to the appropriate dropship supplier, no manual input required. It replaced unreliable logic with consistent, automated workflows that just worked.
Automation That Pays Off
For Simpli Pleasures, the biggest impact was getting out of manual mode.
The biggest ROI for us is getting out of the manual phase we were in and essentially having some automation.
Justin Shaak
That single shift dramatically changed how their team worked. The customer care staff who once spent their days firefighting order issues could now focus on higher-value projects.
According to the case study, those tasks included responding to customer reviews and auditing invoices, work that had long been pushed aside because of more urgent fulfillment demands.
Flxpoint’s platform allowed the team to move from reactive to proactive. And it gave them confidence that orders would go where they needed to, without constant oversight.
Reliable Support, When It Matters Most
Support was another major benefit.
Simpli Pleasures now benefits from round-the-clock support and a dedicated customer success manager, an upgrade from the challenges they faced relying on a single developer to fix issues as they arose.
This meant faster resolutions, more transparency, and a more collaborative onboarding and scaling process.
Operational Benefits That Compound Over Time
With Flxpoint managing routing logic and supplier connections behind the scenes, Simpli Pleasures’ internal team was freed up to find new ways to do business better.
No more late nights patching workflows. No more half-automated solutions. Just a clean handoff between frontend sales and backend operations.
And with that newfound freedom, the brand could finally put more energy into long-term strategy.
Simpli Pleasures’ Advice: Build for Scale, Not for Scramble
Simpli Pleasures’ success didn’t come from throwing more people at the problem, it came from rethinking how their system worked entirely. Automation wasn’t just a convenience; it was essential to maintaining control, improving accuracy, and creating space to scale.
By choosing a platform that grew with them instead of one they had to build around, they avoided falling back into the same cycle of patchwork fixes and manual lift.
For ecommerce brands dealing with complex supplier networks and high order volumes, Simpli Pleasures’ journey is a clear signal: it pays to automate early, and partner with a team that can scale with you.