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Relax, It’s Automated Saybine’s Spa-Worthy Dropship Transformation

saybine logo_white

Industry

Health & Grocery

About the Company

Saybine, Inc. is an online shopping destination created by the founder of Spa Week Media Group, who is behind the nationally acclaimed Spa Week Event & the industry-leading Spa & Wellness Gift Card.

Challenge

Working with over a dozen vendors operating on different systems, Saybine faced a tangled web of emails, spreadsheets & manual inventory updates—something their small team couldn’t scale alone.

Results

Flxpoint became their centralized hub, empowering vendors through a self-service portal, cutting back manual tasks, & giving Saybine the operational confidence to focus on growing their brand.

15 +
Vendor integrations launched pre-launch with room for more
9000 +
Wellness partners curated from Spa Week Media Group and managed in Flxpoint
saybinemock

“We’re a very small team, and, from that perspective, Flxpoint was amazing. I’ve started websites with bigger teams, and it was much, much harder because we didn’t have a centralized system to pull everything into one place.”

Cara Incandela

Spa Week Media Group

In the world of wellness ecommerce, staying in sync with your vendors can be the difference between chaos and calm. For Saybine, a new marketplace built by the creators of Spa Week Media Group, operating a fully dropship business across 15+ vendors—each using different systems—was a tall order. But with Flxpoint, they found the partner that could pull it all together.

 

Wellness Meets Ecommerce Innovation

Saybine, Inc. was born from decades of spa and wellness experience. Its founders built the brand as a natural evolution of Spa Week Media Group, the force behind the nationally celebrated Spa Week event and the widely used Spa & Wellness Gift Card. With access to a trusted network of over 9,000 spas, salons, and wellness practitioners, the team had both the vision and the vendor relationships to create a curated destination for self-care essentials.

From the start, Saybine committed to a 100% dropship model. They wouldn’t stock inventory themselves—instead, they would work with a carefully selected network of brands and suppliers to fulfill customer orders. That model gave them flexibility, but it also introduced complexity. With vendors using everything from Shopify and WooCommerce to flat files and APIs, they needed more than a connector—they needed an engine that could orchestrate it all.

 

Navigating Complexity with a Lean Team

As Saybine began laying the groundwork for launch, the volume of technical decisions quickly added up. Every vendor needed a different method to sync inventory, pricing, and orders—and the team, while experienced, was small.

 

“We’re a very small team, and, from that perspective, Flxpoint was amazing!”

Cara Incandela

Spa Week Media Group

“I’ve started websites and stores with bigger teams, and it was much, much harder because we didn’t have a centralized system to pull everything into one place,” says Cara.

Flxpoint didn’t just simplify their internal setup—it offered tools that made things easier for Saybine’s vendors too. 

Flxpoint didn’t just simplify their internal setup—it offered tools that made things easier for Saybine’s vendors too.

 

Empowering Vendors with the Right Tools

Getting vendors onboarded was one of the most critical—and time-consuming—parts of Saybine’s launch. But with Flxpoint’s Vendor Portal, Saybine gave each supplier a clean, intuitive place to interact with the platform on their own terms.

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“We like giving our vendors the option of using the [Flxpoint] Vendor Portal.”

Kaitlin Stafford

Spa Week Media Group

“Before I pitched Flxpoint, several vendors were planning to send emails back and forth with inventory updates—including ground shipping methods and tracking information—in spreadsheets. The portal gives them a place to bookmark, and then they can set an SOP on their end in terms of using it,” explains Kaitlin.

The ability to grant access to multiple team members helped vendor operations run more smoothly. No more dependency on a single point of contact—if one person was out of office, another could log in and get things moving.

 

A Platform That Grows With You

Saybine’s leadership didn’t just choose Flxpoint for what it could do today—they were thinking about the future. As their business grows, they plan to deepen their integration with Flxpoint, including syncing with their QuickBooks Online account to automate financial tracking and invoice reconciliation.

In the meantime, they’re focused on vendor partnerships, customer acquisition, and growing the Saybine brand through smart, scalable ecommerce practices.

 

“We liked Flxpoint before we joined, and now—with the additional features—we realize it’s fantastic and will only help us down the road!”

Cara Incandela

Spa Week Media Group

Streamlining Dropship from Day One

Saybine partnered with more than 15 vendors before their official launch—each with different integration preferences. Flxpoint gave them the ability to manage all of it from one platform, no matter what kind of system a vendor was using.

That flexibility is what made Flxpoint a standout for Saybine’s ecommerce team during their research phase. Not only did Flxpoint handle existing needs, but the platform also continued to release features that aligned with the team’s operating model and growth goals.

 

Building a Business on Wellness—and Workflow

While most platforms focus on simplifying one part of the ecommerce process, Saybine found in Flxpoint a solution that could support their entire operation—from vendor onboarding to centralized inventory visibility to future-ready accounting capabilities.

Now that the business is live and the vendor ecosystem is humming, the Saybine team is spending less time chasing inventory updates and more time doing what they do best: curating wellness products, nurturing vendor relationships, and amplifying the brand.

 

Results That Matter

With Flxpoint in place, Saybine successfully onboarded more than 15 vendors before even launching, each using a mix of platforms like Shopify, WooCommerce, APIs, and spreadsheets. Thanks to Flxpoint’s flexible integration options and vendor onboarding tools, the team was able to unify a fragmented setup into one streamlined hub.

Their catalog—curated from a network of over 9,000 salon, spa, and wellness partners—now runs smoothly through automated inventory syncing and order management. For a small team, that centralization was a game-changer.

"It was much, much harder because we didn’t have a centralized system to pull everything into one place,” says Cara. Instead of chasing down vendor emails or reconciling inventory by hand, Saybine’s team and partners now collaborate through Flxpoint’s Vendor Portal, which eliminates spreadsheet-based workflows and provides shared visibility to ensure nothing slips through the cracks.

 

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Looking Ahead

Saybine is proof that even a small team can run a complex ecommerce operation—if they have the right tools in place. With Flxpoint powering their vendor connections and future plans for accounting integration on the horizon, the team is poised for long-term growth in the wellness space.

By choosing a flexible, automation-first platform, Saybine has laid the groundwork for a business that can scale confidently without adding unnecessary manual work or tech bloat. It’s ecommerce made simple, smart, and sustainable—just like the wellness products they offer. Follow in their footsteps to success and book a demo with Flxpoint.

 

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