Healthy Growth
How Pure Modern Living Scaled Its Natural Goods Business with Flxpoint
Industry
Health & Grocery
About the Company
Pure Modern Living is a wellness-focused online retailer offering a large catalog of natural & organic goods, from supplements to home essentials. They serve a growing audience of conscious consumers.
Challenge
Managing 60+ vendors through emails & spreadsheets was slowing growth & eating up bandwidth. The team needed automation that could handle a wide vendor network and remove the day-to-day manual chaos.
Results
With Flxpoint, Pure Modern Living now automates vendor onboarding, inventory updates, & order routing—giving them full visibility and saving hours every week.
25,000
+
Products that promote wellness managed with Flxpoint
“We began to realize that we really needed more automation functions because we were doing so many things manually. There had to be a better solution.”
When your product catalog spans everything from organic pantry staples to natural personal care, keeping vendors and orders in sync gets complicated—fast. For Pure Modern Living, a growing health-focused retailer, managing all of that by hand was becoming unsustainable.
That’s when they turned to Flxpoint. With automation handling the backend and complete visibility across every workflow, they’ve taken the stress out of scale—and gained more control than ever.
Health Retail at Scale: The Manual Workload Behind the Growth
In the beginning, the Pure Modern Living team manually placed their customers’ orders in their supplier’s reseller portal. They quickly realized that, as their business grew, placing orders this way was taking up time they needed to allocate to other tasks.
So, the company turned to Inventory Source for their inventory and order automation needs. This was sufficient for a while, but over the next 12 to 15 months, they experienced tremendous growth.
As Pure Modern Living continued to scale, they discovered a need to create complex routing rules.
While Inventory Source allowed them to create proximity-based routing rules, those weren’t applicable in all scenarios. Soon, they were processing 75 to 150 orders a day and then manually selecting where to send them—they had to find a way to use that time more efficiently.
“We began to realize that we really needed more automation functions because we were doing so many things manually. There had to be a better solution.”
How Flxpoint Automates Ecommerce for Natural Goods Retailers
With Flxpoint, the Pure Modern Living team can now automate and optimize their order routing to dropship suppliers by real-time costs, location, item specifics, and more.
Flxpoint offers them additional options for improving product data and categorizing products, which makes it easier to manage their growing catalog. The Pure Modern Living team also sought to streamline all aspects of their ecommerce operation, including invoice and purchase order management.
“With Flxpoint, the idea and concept that we could potentially open an order and see just about everything we need to see for that specific order was definitely a huge draw.”
What Changed After Automating Vendor Workflows with Flxpoint
Flxpoint allows them to automatically reconcile invoices to purchase orders without manual processes, solving the problem of having to look in multiple places for order information.
As Pure Modern Living grows, Shannon and her team continue to use Flxpoint to optimize order routing, improve product data, and see the bigger picture.
Ready to Grow Without the Manual Grind?
Today, Pure Modern Living doesn’t have to choose between fast growth and operational sanity. With Flxpoint powering their vendor workflows, purchase orders, and inventory syncs, they’re free to focus on what really matters—serving their customers and growing their brand. No more spreadsheet chaos. No more vendor juggling. Just smooth, scalable ecommerce operations.
Whether you’re managing a curated product catalog or a massive multi-supplier network, Flxpoint helps you take control of your backend, eliminate the busywork, and scale with confidence.
Want to see what Flxpoint can do for your business? Let’s talk!
Healthy Growth, Proven Results
See How Brands Are Growing With Flxpoint
From natural grocery to clean beauty to sporting goods and furniture, retailers are turning to Flxpoint to cut manual work, stay in stock, and keep orders flowing.
Explore more case studies to see how modern brands are scaling smarter—with automation built for the way they work.
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