From Manual Processes to Automated Efficiency
Pro Sportsman, LLC, a privately held company, operates a variety of ecommerce websites in the outdoor categories, including BowhuntersSuperstore.com, as well as a premier archery and FFL storefront in Wellsville, Pennsylvania. Since its launch in 2006, BowhuntersSuperstore.com has been a pioneer in servicing the archery market as ecommerce became a more common means of purchasing outdoor consumer products.
As the company expanded, managing pricing and profitability across multiple sales channels became increasingly complex. The lack of communication between systems led to challenges in accurately reporting sales data and costs, resulting in pricing mistakes and reduced visibility. To address these issues, Pro Sportsman sought a comprehensive ecommerce operations solution to automate and streamline their business processes.
Scaling Dropshipping Amid Operational Inefficiencies
At the beginning of 2022, Pro Sportsman pivoted entirely to the dropship fulfillment model. While they saw immediate success with dropshipping, rapidly scaling created growing pains that quickly became significant problems.
With an expanding product catalog, it was impossible to manage pricing effectively and maintain profitability across all sales channels. The lack of integrated systems hindered accurate reporting on sales, product origins, and costs. This led to financial losses due to pricing errors and limited data visibility, necessitating a swift implementation of a complete ecommerce operations solution.
Implementing Flxpoint for Automated Operations
With Flxpoint, Pro Sportsman is closer to calculating accurate profit margins across multiple inventory sources and sales channels. They can intelligently route orders based on proximity to customers, product dimensions, shipping costs, and more.
A significant advantage was the ability to incorporate estimated costs, such as dropship fees and shipping expenses, into automated product pricing. This allowed Pro Sportsman to apply channel-specific pricing rules to achieve the optimal profit-volume ratio, enhancing overall operational efficiency.
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