Mindful Customer Success Story

Industry

Adult

About the Company

A leader in the adult toy industry when it comes to building an online retail brand. They have risen in the ranks to serve thousands of customers each month.

Challenge

Manual processes and disjointed systems were slowing Mindful down. They needed a way to sync inventory, track orders, and automate fulfillment without adding more tools—or more stress.

Results

With Flxpoint, Mindful consolidated their operations, cut down on fulfillment chaos, and gained full visibility into inventory and orders—freeing up their team to focus on growing the business.

How Mindful Simplified Ecommerce Operations Across Multiple Vendors

When you’re a fast-growing brand in the adult wellness space, precision matters—especially behind the scenes. For Mindful, scaling their ecommerce business meant juggling multiple suppliers, an expanding product catalog, and high customer expectations for speed, discretion, and accuracy. But managing it all with disconnected systems and manual processes was starting to take its toll.

As their product line and vendor network grew, Mindful found themselves spending more time troubleshooting spreadsheets than focusing on growth. Inventory wasn’t always accurate, orders were falling through the cracks, and fulfillment delays were putting customer experience at risk. They needed a better way to run their business—one built for complexity, but simple to use.

That’s when they turned to Flxpoint.

The Operational Challenges Slowing Mindful’s Growth

Mindful was previously using ChannelAdvisor to connect their supply chain to their sales channels; however, they were facing major challenges in automating their fulfillment processes. Although ChannelAdvisor is known for their listing capabilities, they realized that supplier integrations and fulfillment logic was severely lacking and their key workflows were suffering.

Limited by the inability to easily add multiple suppliers as fulfillment sources, the Mindful team was stuck with fulfilling all orders from one east coast distributor leaving them with high shipping costs and slow delivery times.

In addition to integration issues, they didn’t have an easy solution to programmatically avoid split orders, so their team spent hours manually modifying orders to ship from a single location when possible.

Faced with expensive custom development fees to connect their other suppliers, they started looking for an alternative platform that makes supplier integrations simple and is flexible enough to support their custom workflows… they found Flxpoint.

The Flxpoint Solution: Centralized Inventory and Order Automation

Mindful joined the Flxpoint platform for the turn-key integrations into their existing suppliers, but fell in love with the platform for the order routing capabilities and the seamless product listing process.

Now equipped with multiple fulfillment vendors and intelligent routing rules, the Mindful team was able to configure order routing rules to optimize the fulfillment for cost and speed while taking time intensive tasks off their customer service team.

Flxpoint in many cases instantly took an order that would typically route shipping zone 8 and allow it to route shipping zone 4.

Order management was not the only area Mindful was able to improve their operations. Prior to implementing Flxpoint, they were manually uploading products to Shopify and connecting back to ChannelAdvisor. Once Flxpoint was implemented, they were able to easily map their products across multiple distributors and push the products directly up to Shopify, making it a much more seamless and streamlined process.

Now that Mindful has made the transition to Flxpoint, their business is growing faster than ever and without the manual processes and effort slowing them down.

What’s Next for Mindful’s Ecommerce Strategy

With Flxpoint powering their backend, Mindful isn’t just keeping up—they’re finally ahead. Operations are running smoother, order fulfillment is faster, and the team has regained the time and visibility they need to focus on scaling.

As they expand into new channels and grow their product catalog, they’re doing it with confidence—knowing their platform can handle the complexity behind the scenes.

If you’re ready to get out of the weeds and take control of your operations like Mindful did, it might be time to see what Flxpoint can do for you.

Talk with a Flxpoint expert today and get a personalized demo built around your business.