The Jessica Simpson brand has been a fashion favorite for over a decade. Now, they’re meeting customers wherever they shop with the styles they love.
Challenge
With multiple licensees across categories and no central source of truth, the team struggled with inconsistent inventory, disjointed order flows, and a heavy manual lift to keep everything aligned.
Results
With Flxpoint, they gained real-time visibility, faster vendor connections, and easier SKU management—so their team can focus on growth, not spreadsheets.
+
20
brands under the Jessica Simpson umbrella, managed via Flxpoint
Real-time visibility into fulfillment across licensee partners
"The Flxpoint team has been able to assess and execute the best solutions, from complex EDI integrations to utilizing the Flxpoint Vendor Portal for onboarding new vendors quicker and with less work involved.”
The Jessica Simpson brand has become a household name in women’s fashion, with a presence in nearly every major retail channel and product category—from shoes and handbags to apparel and accessories. But behind the scenes, keeping operations running smoothly across 20+ licensees was no small task.
Managing hundreds of SKUs, syncing inventory with each partner, and maintaining a seamless customer experience required more than just spreadsheets and manual work. The team needed a smarter way to connect the dots between systems, vendors, and fulfillment partners.
That’s when they turned to Flxpoint.
“We have complex dropshipping needs that require an individualized approach for each of our licensee partners."
Juggling Vendors, Spreadsheets, and Stockouts
As a company that was built on licensing the brand and outsourcing the retail operations, there were many firsts when it came to launching an online retail store. With no desire to warehouse inventory and make large wholesale purchases for this new venture, the Jessica Simpson team dove head first into configuring a network of distribution and fulfillment partners.
Given a 100% dropship operation with these existing licensee partners, the Jessica Simpson team faced the complexity of connecting via EDI integrations, managing inventory feeds and routing orders across multiple vendors and their own showroom.
While EDI was the preferred integration method for many of their partners, there were several that preferred to avoid EDI setup initially and leverage a user interface to accept orders and update tracking information.
Centralizing Inventory, Orders, and Vendor Management
Taking a consultative approach in the configuration of each distribution partner, the Flxpoint team worked with the Jessica Simpson team and their partners to determine the appropriate method of integration for each one.
Many partners were setup via EDI working closely with each team to dial in the inventory syncing timing to ensure accurate and up-to-date information. Custom EDI maps were built to account for each partner’s unique requirements around acknowledgments, cancels and partial shipments..
For the partners that preferred to avoid EDI integrations, they were provided the Flxpoint vendor portal for easy access and instant alerts to manage new orders, update tracking information and communicate with the Jessica Simpson team.
When it came to accounting for the inventory in the Jessica Simpson Showroom, Flxpoint was able to intelligently map products that existed in both the showroom as well as their distribution partner’s warehouses and intelligently route orders based on preference, location, cost and more to either of the locations.
The Jessica Simpson team continues to expand their catalog and grow their online sales through a dropship model that has proven to be a critical component in their success.
Why Flxpoint is the Right Fit for Fashion Ecommerce at Scale
For a fast-moving brand like Jessica Simpson, managing products across categories, licensees, and sales channels isn’t just complex—it’s critical to get right. With Flxpoint, their team finally has the automation and visibility needed to keep orders flowing, inventory accurate, and partners aligned.
Instead of spending hours on spreadsheets, the Jessica Simpson team can now focus on building the brand and delivering what their customers love most—style, speed, and consistency. Flxpoint handles the backend, so their team can move forward.
Retailers Like You, Solving Big Problems
Fit for Fashion, Built for Scale
Whether it’s high heels, handbags, or head-to-toe collections, Flxpoint helps modern retailers automate the busywork, protect their margins, and keep every order moving—no matter how many vendors are in the mix.
Check out more success stories to see how other brands are growing smarter with automation.
.svg){kind=icon}
