Blackstone Shooting Sports Grew Monthly Orders 92% Into Peak Season on Flxpoint

Industry

Firearms and shooting sports retail

Founded

2015, Charlotte, NC

Customer since

2025

Used before

Another ecommerce ops platform

Stack

A Lightspeed POS warehouse, several distributor feeds and a BigCommerce online store

Sources connected

7 vendors and suppliers

Flxpoint features

Order Routing · Automated Fulfillment · Inventory Sync · Multi-Channel Listing · Custom Lightspeed integration

The situation and the trigger

Blackstone Shooting Sports opened in 2015 in Charlotte, North Carolina, with a goal of bringing hospitality back to the firearms industry. It is a retail store and an indoor range, with classrooms, a lounge and training, and its online store has to keep the same promise: in its own words, a hand-curated selection for every skill level at fair, competitive prices.

Its warehouse stock lives in Lightspeed POS, and it buys from several distributors to fill out the rest of what customers ask for.

Before Flxpoint, that warehouse stock and those distributor feeds were not connected to its website. The team could not merge in-store and supplier inventory and pricing into one clean catalog, and it could not route orders automatically to the right place. It had been running on another ecommerce operations platform, and its busiest season, October, was coming.

Blackstone needed one catalog and one order flow before the rush: the Lightspeed warehouse, every distributor feed and the online store working from the same source.

How it works for them

Flxpoint now sits between Blackstone’s sources and its website. Flxpoint custom-built the Lightspeed integration for the account, so the warehouse became a source like any distributor. Seven vendors and suppliers are connected in all.

Before

Stock and feeds, not connected

The warehouse and the distributors each lived in their own system, apart from the online store.

Lightspeed warehouseStore stock, kept separate

Distributor feedsSports South and others

✕No merged catalog and no automatic order routing.

Online store

After

One catalog, one order flow

Flxpoint merges every source into one catalog and routes each order automatically.

Lightspeed warehouseAbout half of purchase orders

Sports South

Other distributors

BigCommerce online storeMonthly orders up 92% from May to OctoberAbout 197,000 linked listings

1. 01
   Inventory Sync and Multi-Channel Listing merge store stock and distributor inventory and pricing into one catalog of about 197,000 linked listings on the website.
2. 02
   Order Routing and Automated Fulfillment send each order to the right source automatically, whether that is the Lightspeed warehouse or a distributor.
3. 03
   The custom Lightspeed integration turned the warehouse into a fulfillment source. It is now Blackstone’s largest, at about half of all purchase orders, and ships in under two days on average.

Results

Monthly orders nearly doubled into peak season, up 92 percent from May to October, and October, Blackstone’s busiest month so far, was the first to run this way.

The Lightspeed warehouse is now the largest source, handling just over half of purchase orders, and one of the fastest, with cancellations under 0.2 percent on every source. Across everything Blackstone has handled, 94 percent of orders are closed. The catalog is broad and keeps moving, with about 197,000 linked listings behind a single online store, which is what lets it keep the promise it makes on its own site.

What’s next

Blackstone runs its Lightspeed warehouse and its distributors as one catalog and one order flow, and its busiest month so far was the first one to run that way.

If your store stock and distributor feeds live in separate systems, we can walk you through how Flxpoint would fit.

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