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Case Studies / Aosom

Pedal to Profit How Aosom Shifted Gears With Flxpoint Automation

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Industry

Bicycles & Parts

About the Company

Aosom originally began as a small, homegrown business selling bike trailers in the US. Now, they're a global ecommerce operation spanning several product categories.

Challenge

Aosom needed to eliminate manual vendor workflows that slowed them down & created fulfillment risks.

Results

With Flxpoint, Aosom eliminated spreadsheets, streamlined dropship fulfillment, & empowered vendors to manage their own feeds — freeing up time for strategic growth.

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“We were missing dropship capabilities and we wanted a solution that could be automated and scale with us as we grow, that’s where Flxpoint comes in for us.”

Dorian Aites

Website Supervisor

Meeting the Moment: A Marketplace Model in Motion

Aosom started as a modest homegrown business focused on bike trailers—but quickly evolved into a major ecommerce player with global reach. Today, they serve customers across North America and Europe with a vast catalog that spans everything from pet supplies to patio furniture.

As the business scaled, they looked to diversify further by adding dropship vendors to supplement their already strong internal operations. But it didn’t take long for the logistics to get messy. 

If suppliers didn’t provide up to date or well-formatted product data, Aosom was left to build their product listings manually. Manual tracking of order submission, too much trouble to warrant.

“When handling everything manually, we had no human bandwidth for it. The upkeep was formidable.”

Dorian Aites

Website Supervisor


Manual processes around product data, inventory syncing, and order tracking simply didn’t scale. The team found themselves spending more time managing vendors than actually selling products.  Although Aosom was interested in expanding their catalog with dropshipping, they lacked the resources to embark on the adventure.

 

The Turning Point: Finding the Right Fit for Scale

Instead of “home-baking” a solution, the Aosom team went looking for a platform built for ecommerce automation—and Flxpoint checked every box.

 

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“We were missing dropship capabilities, and we weren’t going to home bake that ourselves. We wanted a solution that could be automated and would scale with us as we grow, that’s where Flxpoint comes in for us.”

Dorian Aites

Website Supervisor


With Flxpoint, Aosom found a platform that didn’t just plug into their operations—it expanded what was possible.

 

Building a Catalog Without the Headaches

By integrating Flxpoint into their tech stack, Aosom now easily fills product niches they couldn’t cover with internal inventory alone. That flexibility has helped them build out new verticals and bring more SKUs online—without overwhelming their team.

Instead of parsing spreadsheets or manually entering listings, Flxpoint automation augments and pushes new products into Aosom’s channels quickly and cleanly.

Their workflow is now seamless. When a customer places an order, it moves through Oracle (their order management system), where the item is identified as dropship. The order is then sent to Flxpoint, and is routed to the right supplier—without extra hands involved.

 

A Foundation for Future Growth

What used to feel like an impossible task is now fully manageable. And better yet, scalable.

Aosom continues to expand its dropship program with the confidence that Flxpoint will support onboarding more vendors, routing more orders, and keeping everything in sync—automatically.

As they grow, their ecommerce infrastructure doesn’t have to be reinvented. It just keeps getting better.

 

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Ready to Simplify Dropshipping Like Aosom?

If you're managing vendor feeds manually, juggling spreadsheets, or constantly chasing order updates, you’re not alone—and you don’t have to keep doing it that way.

Aosom’s story proves that you can grow your product catalog, onboard new vendors, and expand into new categories—all without adding more manual work or operational stress.

Flxpoint gives you the tools to:

  • Automate order routing so every order goes to the right supplier—no copy-pasting, no guesswork

  • Sync product and inventory data across channels in real time, so you never oversell or miss a sale

  • Support any vendor setup, from flat files to EDI to API, so you can grow without limitations

  • Gain full visibility into every order, update, and vendor status—before issues become customer problems

Whether you’re looking to fill more shelves (virtually), reduce fulfillment errors, or just buy back your team’s time, Flxpoint can help you work smarter and grow faster—just like we did with Aosom.

Let’s talk!

See What’s Possible More Retailers, More Wins

Curious how other retailers are scaling smarter with automation? From bicycle parts to firearms, our customers are using Flxpoint to eliminate manual work, grow faster, and take back control of their operations.

Check out more success stories to see how modern merchants like you are winning with Flxpoint.