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Firearms Quickstart Kit Resource Supplier Evaluation Checklist
Use this supplier evaluation checklist and video walkthroughs to guide your discovery calls. Learn what to ask, what to watch for, and how to vet firearms dropshipping suppliers with confidence.
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Product Pricing & Other Fees
| Supplier Question | Notes |
|---|---|
| What is the average discount from the retail price can I expect? How do Dropship Cost vs Wholesale cost differ? | Aka what is my expected margin to make on each sale? |
| Are there any additional dropship or order fees? | Suppliers may charge a fee to pick and pack orders under a certain sales amount, for example $50. |
| Do you provide the MAP cost? How is it monitored/policed? | Be careful how you ask this question. You want the supplier to know you respect MAP and are simply asking to ensure you have a level playing field. |
| If I hit certain sales volume or purchase enough wholesale am I able to move up in to a better discount tier or reseller group? | This is a good question to follow up with after the MAP as it shows you are serious and know your stuff. |
| Are you allowing any dealers to sell on Amazon? Do you guys sell directly on Amazon? | If the supplier carries non FFL items, it is common for them to sell on Amazon directly not allow their dealers to Amazon for non FFL items can typically be rest |
| How about Ebay, Walmart, Gunbroker, etc.? |
| Research & Review | Notes |
|---|---|
| Is the supplier selling retail through their own website? | Some suppliers may also sell retail on their website |
| Spot check some of the products on Amazon | Are people selling below MAP? How many sellers are on an ASIN? |
| Do you provide the MAP cost? | Be careful how you ask this question. You want the supplier to know you respect MAP and are simply asking to ensure you have a level playing field. |
| If a spreadsheet is provided, ideally you have both cost, MAP, and MSRP in the sheet to do analysis on margin. | Running quick formulas in Excel will help you evaluate competitive the pricing is at least from an item level. Shipping will be the big factor to consider. |
Shipping Policies & Fees
| Supplier Questions | Notes |
|---|---|
| How does shipping work? Do I need to ship through you or can I provide you my carrier accounts? | Some suppliers may also sell retail on their website |
| What carriers and shipping methods do you offer? | In many cases they’ll provide you a sheet or doc indicating what carriers and shipping methods they support |
| When shipping through you, do you markup the shipping or is a pure pass through cost? Other Shipping fees? | |
| Where do you ship to? Lower 48, all 50 states, or other countries? | |
| Do you have multiple warehouses you ship from? | |
| Do I need to indicate the warehouse on the PO or will you automatically pick the cheapest to ship from? | |
| If I want to indicate which warehouse, can I? | If a supplier has multiple warehouses they often will have the systems and processes in place to automatically ship from the warehouse that is the cheapest/closest to ship from. However it is worth noting that you may want to override this decision in some scenarios and should know if there is a process to do so. |
| Do you have any documentation or spreadsheet providing an estimated shipping cost by item? | While this is fairly rare, there are some suppliers we have seen that have historical data averaged out to provide an estimated shipping cost on average when shipped within the lower 48 of the US. |
| Research & Review | Notes |
|---|---|
| Find the products online and test checking out on different websites to analyze the shipping strategies. | Be sure to check several different sites for the cost and different options. |
| Order a test product from the supplier or a competitor. | Take note of the method to how it was shipped, what you were charged on the website, and then run it through the carrier’s rate calculator to get an idea of the true cost of shipping. |
Product Catalog Size & Data Quality
| Supplier Questions | Notes |
|---|---|
| How many SKUs are typically active (in stock) at any given time? | While this might not matter completely its good to level set the size vs the competitors. |
| Is there a focus on brand or product type that you specialize in or go deep on in the catalog? | If you are comparing the supplier to another that carries similar products, its good to know where they differentiate in selection. |
| Do you provide a list of best sellers? | Some suppliers give you a leg up and let you know where to focus your marketing and what to feature on the website. |
| What is the best way to review the product data available? Via a your website, B2B portal, or do you have a spreadsheet export? | Dropship suppliers will typically at minimum have a website or B2B portal that you can login and review the products. However if you are hoping to import these products to your website, you’ll likely want the catalog in spreadsheet format (we’ll talk more about this below in the technology section). |
| How can I identify new products that are available for sale? | Often suppliers will send this out via email, but there may be other methods. Getting to market first and quick is key when reselling products that your competitors have access to. |
| How often do you run promotions on products? What are some examples of recent promotions? | Just good to know what you can expect here, as the almost all do this but it will help with your planning for merchandising and promotions if you know this ahead of time. |
| Research & Review | Notes |
|---|---|
| Obviously go through the website or B2B portal they provide. | See what is available to sort by “most popular” or “highest sales” is ideal sort if available. |
| If a spreadsheet is provided, check to see if the descriptions are in HTML. Do they have images links in the row as well? | For descriptions, getting them in HTML is ideal so the bullets, bold, etc. all import automatically into your website. Also image links in line with the product are ideal to quickly view (and integrate) the associated images. |
Technology Capabilities & Partners
| Supplier Questions | Notes |
|---|---|
| Do you provide an inventory feed with on-hand quantities? | If you are dropshipping from a distributor with fast moving inventory (and large network of resellers), you will need at minimum an “inventory feed” and this will be a well known / common request. |
| How often is the inventory feed updated? | You’ll want to know this to make a better decision on how much you can trust the quantities in the feed and how to integrate. |
| Do you provide a product data feed in an import ready format for my website? | You may have already addressed this in the above section regarding product data, however it’s worth confirming the integration capabilities of the product catalog and what data is available to import to your website (categories, attributed, images, etc.) |
| Is there a method to place dropship orders with you automatically? e.g. via EDI or API? | Most suppliers will have the ability for you to make dropship purchases on their website, however this is time consuming and prone to error. You’ll want to check if you can integrate via EDI/API, or even better work with a technology partner that has this process already integrated. If they accept email, there are some ways to automate this as well, especially if they accept an attached file with order details. |
| How do you provide shipment tracking? | If they are shipping off their own shipping account you won’t have access to the tracking number until they send it to you. If they plan to ship off your carrier account via third party billing this is less of a concern. If they allow automated orders via API/EDI, there is a strong chance they provide tracking back the same way. |
| How are invoices provided? | The most common way invoices are provided with be a PDF via email or download from the portal. This is unfortunate as it is difficult to integrate to your accouting system for profitability analysis. In dropship you’ll want a 1:1 Dropship PO to Invoice ratio to get accurate profitability reporting. While this is a more advanced integration method, API/EDI invoices are the ideal scenario to automate the PO/Invoice reconciliation and reporting process. |
| Do you work with any partners that make this integration process easier or turn-key? | If the supplier has the capability to provide this data, they often work with partners like Flxpoint and Inventory Source to maintain the integrations with website platforms and provide the data management tooling. |
| Research & Review | Notes |
|---|---|
| Review the inventory feed | Is it in a format your system or tech partner can work with? If there are odd characters, odd format, or data spans across multiple tabs; this can cause an issue for some integration platforms. |
| Review the product data feed | Does it have the data you need to build your website catalog? How are images provided? Is there a logical way to map the parent product to the variants? |
| Send a test order | Before going live with your website, send one or two test orders to test out the fulfillment process with your supplier. |
| Review your invoice | Do you have all the information you need to confirm profitability? How will you manage this at scale? Are you profitable? |