[EP 18] Modern Merchant Podcast: Dane Baker w/ EcoCart

Below, you will find a transcript of the episode.

Austin Rose:

Hey everyone. And thanks for tuning into another episode of The Modern Merchant podcast. My name’s Austin, I’m your host. And today we have a special guest. This is Dane, he’s the co-founder of EcoCart. Dane, thanks for jumping on.

Dane Baker:

Awesome. Thanks for having me man. I’m really excited to be here.

Austin Rose:

Perfect. And we had a quick little conversation with Jake on your team and we got started and it was really interesting to know about EcoCart and how you guys fit in the state of helping ecommerce sellers with diminishing the carbon footprint in the world. And being on that eco-friendly train right now that a lot of us are on board with. But just for all the listeners listening in today, why don’t you give us a quick little background of who EcoCart is and what you guys currently do right now?

Dane Baker:

Absolutely. Yeah, of course. And I’m definitely excited to be chatting with you and to be listened to by everyone here. So, thanks for having me. And yeah, in terms of what we do. We are a solution to calculate and offset the carbon footprint of ecommerce purchases. And so we partner directly with ecommerce brands and not just ecommerce, but retail generally across many different channels. To calculate and offset their carbon footprint of their purchases. And we do this in a few ways. Basically, our API gets kind of embedded into the backend of the ecommerce site, for example, through a Shopify app or a big commerce app. Or we can find some other way of implementing our API into your tech stack generally, to ultimately take some data points of your purchases such as shipping distance, package weight and product type. Run those through our algorithm and then calculate what the carbon footprint of that purchase was.

Dane Baker:

And then ultimately be able to fund certified carbon offset projects like planting trees, building wind farms, et cetera, based on that specific carbon footprint. Thus making all of your orders carbon neutral. And we do so for today, right around 2000 companies. And so we’re powering about 2000 companies sustainability initiatives, making their orders carbon neutral. This includes brands like APL, Adams, Barkbox, Siete Foods, JuneShine, and many, many more that we’re excited to partner with. So, that’s kind of a little bit of what we do. Happy to dive into any more of that.

Austin Rose:

Yeah. It’s super interesting. Whenever I think Jake or someone on your team got in contact with my CEO, Travis and I got looped in and it was funny, man. I’ve never really thought about the carbon footprint being eco-friendly from like a purchasing standpoint. Everything that involves the shipping and logistics, all the way to getting that to the customer. We’ve got a lot of retailers that sell eco-friendly goods, right? Groceries that are just a little bit better for you and your body. Bath and body stuff that’s not with all the chemicals in it and things like that. But then that was about the scope of it that we’ve seen. And then when I saw you guys doing this, helping out at checkouts standpoint and making really a user experience for somebody to be like, “I want to make sure I’m not doing the carbon footprint.” God, I feel like I’m saying this wrong. What’s the best way of saying like, what I’m doing at this checkout process is what I’m doing? Diminishing carbon-

Dane Baker:

Offsetting.

Austin Rose:

Offsetting.

Dane Baker:

Offsetting the carbon footprint.

Austin Rose:

Offsetting the carbon footprint. Okay, perfect. See, I’m learning new stuff every day. And what was really interesting to me is, and I have to ask you out of the gate it’s like, how did this get started? How did you find EcoCart? How was this like, “Let’s make this a real thing?” Because I feel like this is so new to me at least in, in the ecommerce world.

Dane Baker:

Yeah, absolutely. And it is. It’s something that we are definitely creating a category and it’s really exciting just considering the market demand we’re seeing. Many businesses and consumers are very interested in our solution and it’s really great to see just the kind of consumer action that’s being taken as well as merchants choosing to offer this as an option for their customers. And so that’s, you hit the nail in the head. Now in terms of how this started or really the inception story kind of behind the company and the solution is, I personally, my personal background is really centered around starting companies that all center around making the world a better place in some way shape or form. So that’s kind of the common thread among the companies that I’ve started previously. The most recent company with my current co-founder, was an online peer-to-peer rental marketplace business. So I think like Airbnb but for like surfboards, kayaks and snowboards. We started that business because we thought that renting in contrast to consumption was a greater benefit for the environment, especially high plastic items like kayaks and surfboards.

Austin Rose:

Yeah.

Dane Baker:

Right. Exactly. But as we scaled, it became very very expensive to maintain that sustainability ethos and rigor. And we tried everything. But we tried to buy offset, try to hire consultants. It was very complicated, very expensive. So that’s when we realized there was a problem in the market and that there needed to be a better way. So we sold the company and then a few years later kind of re-joined forces and started EcoCart because that problem always kind of stuck in the back of our mind that there had to be a better way, to deliver a sustainable shopping experience to customers and allow them to have a sustainable shopping experience across many different channels and then ultimately provide that value to the brand. And so that’s when we launched the company about, and we started building the company about two and a half, three years ago now. And our mission is simple, to make the fight against climate change easy, affordable, and accessible so everyone can do their part. Yeah. And here we are now with about 1500 brands we partner with, right around 2000 actually now and growing.

Austin Rose:

Yeah. That’s awesome. It’s funny, man. I remember, I mean, a lot of us here being in Jack Beach were surfers. And when you look into what’s used to make surfboards, right? It’s very toxic to the environment, and just you getting started in that realm and finding it where it’s like, “Let’s make this purposeful for everybody.” And like, let’s make it right there at ecommerce. Because at the end of the day, I mean, gosh, we’ve been tooting this horn for forever, everything’s going online. Everything is going to be bought online, things like that. We help from the standpoint of having flexible fulfillment options, and then you guys make it from a standpoint of having flexible, eco-friendly options for shipping. And I think it’s cool that it molds together. Whenever you’re clearly an entrepreneur, right? You started a handful of companies. I know with Travis, our CEO, he always loves to have these types of questions and so do I. Because I kind of am an entrepreneur at heart, what were some notable inflection points of your journey going from the start of EcoCart and to where we’re at today?

Austin Rose:

Anything that’s just like, “That was a crazy hurdle we got over, or that barrier that we broke through was awesome. Or this took us a setback.” Tell me about some crazy moments that have happened over the past few years.

Dane Baker:

Oh man, how much time do we have?

Austin Rose:

Let’s just keep going. All day.

Dane Baker:

So many, so many.

Austin Rose:

Yeah.

Dane Baker:

So yeah. No, absolutely. There’s a lot. There’s a lot. Both good and both amazing kinds of wins and learning experiences as well. So I’d say one of them, I mean a few things come to mind. I think for us, our journey has been quite accelerated, I’d say. And so I, again, launched the solution to a market available for folks to use about a year, year and a half ago. And since then, I’ve seen some amazing demand for the solution. And seen, and with that has popped up a few competitors in the space as well. So that’s been an interesting kind of like thing to kind of navigate. And we definitely have done so gracefully and done so with a lot of efficiency and velocity and definitely are the number one player in the space in terms of number of merchants that we have on board, size of merchants, just like breadth and depth of the solution. And so, we really pride ourselves on that. And I’d say, so that was kind of interesting to navigate considering we were all, from a team perspective there were two or three of us even just six, seven months ago.

Dane Baker:

And now we’re a team of 14 coming on going on 16 to 17 by the end of the year. So we are definitely, there’s been some really exciting times and some great learning experiences in just growing a team and growing a solution and both product and other functions of the organization that we’ve had to kind of hone and refine. And I think we’re really in a really good place now, and have really have always been really going to continue to be in as we kind of look to continuously evolve and refine and change and move forward. But yeah, I guess in terms of events. We raised the seed round of capital in April this year, which is a really great catalyst and an inflection point for the company. Not just from a capital infusion perspective but also from a kind of a legitimization perspective. We had been a solution that was, I guess largely under the radar for the first few months after we launched.

Dane Baker:

And that was because we didn’t really even know the first thing about marketing. We kind of had to learn it over time and same with sales. So it was definitely a really great learning experience to go from that, to where we are now. Which we have a very much a kind of firing at all cylinders when it comes down to marketing and SEO and all these really important things you don’t really quite think about in the beginning. So, that was really great and allowed us, that seed round allowed us to have some great folks involved, both on the internal team, right? And be able to hire amazing people, but also investors and advisors and folks who are really excited about what we’re doing and interested in helping. So that’s all been, that was a fantastic inflection point and kind of catalyst event to so many things within the company so far.

Austin Rose:

Yeah, yeah, yeah. Definitely. And one thing too that we see the same thing that we’re going through. Rounds of capital coming through the door, a lot of new hires, a lot of accelerated growth. I mean, we’ve had a lot of fun stuff that we’ve been coming out with. We started with one application for drop shift retailers. Now, we’ve got three different programs and going up market with our flex point brand and app, and it’s been fun. A lot of the inflection points too. I can go on forever since I was one of the guys from the beginning. And this kind of takes me to, we’re talking about the company as a whole but now as from a data perspective, the product itself. At a core, we’re an automation company, we bring in large amounts of data and we automate that from fulfillment to your sales channels. Product data, inventory, orders, tracking numbers, invoice reconciliation, like just everything you could think of. And it’s a large amount of data for these guys that have hundreds of thousands of skews that they’re selling online.

Austin Rose:

I’m sure you guys have to take in a lot of data as well. So what do you guys do from like, don’t give us your secret sauce. But at the end of the day, you guys are leveraging data and automation right? To provide this carbon neutral, order solution. Right? And tell us a little bit how that works kind of in the back end?

Dane Baker:

Yeah, absolutely. So there’s a lot of factors that kind of go into play when we’re trying to look at how to even calculate the carbon footprint of anything. Right? And so I think the first is, it’s really important to understand that our solution looks at a lot of factors of an order. So, like shipping distance, the weight of the actual package itself, the methodology of… Shipping method itself, the product type, even down to the kind of the materials mix of the product and item itself as well or ingredients, if it’s a food product for example. The packaging, there’s so many different factors that kind of go into this process. And our calculations that make it so pulling this information is a challenge and creating a scalable solution is a challenge. So that was kind of the inherent, not necessarily a roadblock but something a hurdle that we had to go to accomplish early on.

Dane Baker:

And so for us building a scalable and accurate representation of a calculation from the information that we receive, was a challenge. So for us kind of doing that R&D research as well as really working in kind of a strong data science element to what we do, was really important to us from the beginning. And something that we’ve really learned over time was something that was becoming very, very much top of mind and important for us as we kind of looked to provide a scalable, accurate solution for calculating the carbon footprint of anything. So we rely heavily on our partners for this information. We have a kind of in depth sort of discovery phase of our partnership that our partners kind of go through, if they’re interested in doing so. To understand their carbon footprint in a really in-depth way.

Dane Baker:

And that at has been something that’s really important to us because just understanding of a carbon footprint is, like you kind of alluded to and mentioned at the beginning of our call is very much this kind of esoteric kind of abstract type of idea that most companies, brands don’t have top of mind. And it’s something that we are looking to really democratize the understanding of that so that action can be taken. And we kind of automate the end-to-end solution of that, through data and through kind of just automated actions of actually how we select and vet and assign carbon offset projects based off of various factors and then allow a merchant and a consumer to understand what their impact is over time. And so the transparency piece as well is important. All of that together is kind of how we’ve kind of gone through the ringer of creating a holistic experience for both our merchants and our consumer community.

Austin Rose:

Yeah. It’s funny, man. Because when you first started, it was like, “Yeah. That makes sense. Okay. Shipping, where it’s going to, what the weight of the product is.” I mean, we do the same thing with dimensional weight and buying shipping labels and things like that. But then you got to think, “Is it being flown across the country? Is it being driven by a truck?” All of these different ways and I’m just like, “Gosh, okay. Oh, it’s a cardboard box. It’s not a wooden box or it’s not this, it’s not that.” And there’s just so much that goes into that. And we deal with the same thing from a data perspective too. And it’s always fun to kind of get that I’m starting to see those not holes, but those barriers that you guys get over and that’s kind of your bread and butter in your sweet spot. And I love that. And so, let’s stay on that topic.

Austin Rose:

I had a couple other questions, but this kind of stays on that topic of, I’m a retailer and I’m selling online and let’s say I’m kind of, I’m in that eco-friendly carbon neutral type of market. We actually have a really good customer right now, United By blue. They’re in that relatively same niche. Right? Same kind of go to market. What do I have to give to you to be able to be like, “I want to provide this in my store?” Are there specific types of data points that I have to give you?

Dane Baker:

Great point. Great question. And a good point on United By Blue. They’re an awesome brand. I personally love the brand a lot. So good call on that front. I think, and to answer your question directly. So what does a partnership look like? Right? So we partner with brands just like United By Blue all the time, and there’s a process, right? So there’s a technical implementation of our solution into their website, into their ecommerce process or flow that we handle entirely on our end. So very much a light lift from them to again make this as kind of frictionless as easy of a solution to actually create and spin up as possible. And we do all that work from an integration, technical implementation perspective. Now the question, I think what you’re alluding to is what is the information that we need as a solution to actually be able to accurately calculate the carbon footprint? And there are a few layers to that answer.

Dane Baker:

The first is we are pulling most of the factors that we need to calculate the carbon footprint automatically in the back end of the ecommerce backend like infrastructure, right? So we are pulling automatically in real time, we are pulling the shipping distance where it’s going to and from, the weight of the package, in some cases the dimension, the product type itself. And then ultimately we have a very robust kind of backend and infrastructure database that helps us understand what is the item that’s being purchased and identify whether it’s materials mix or packaging or any of these other factors that kind of go into the carbon footprint. And then that ultimately kind of all rolls up into what the calculation outputs. And so at checkout, the customer experience is very much just, there is a dollar amount for the consumer to opt in, or the brand can also opt to pay for that. That ultimately compensates or net out the carbon footprint of that order based on that specific order. So it’s very dynamic and specific based on each individual order and the cart value and the cart breakdown and composition.

Dane Baker:

So all that together is how we calculate. Now, the other kind of side to that is where do we get that information? Again, a lot of that is in the back end that we pull from, but there’s so much more that goes into it at the beginning of our partnership that we have to fundamentally understand from our partners. And so that’s where we have a very in-depth kind of robust emissions audit process that we go through with some of the merchants on our platform that want to go that route. Some just choose to kind of use our general estimates. And we have amazing general estimates considering the fact that we have so much data from just EcoCart being the number one, kind of ecommerce sustainability provider in the space and have over £25 million of CO2 offset so far, that we can leverage and utilize to kind of fill gaps and voids and what the carbon footprint of a purchase is. But a lot of our brands actually choose to kind of give us this information themselves, because they’ve either run this from having a consultant onboard or they work directly with us to fulfill that need for them.

Dane Baker:

To kind of go in and ask them tons of questions to understand their carbon footprint for both shipping and manufacturing their items and orders. And we do that work on our end, kind of provide them a report and then ultimately use those calculations, use those inputs for our calculation over time so that all the calculations are accurate.

Austin Rose:

Okay. And so really your bread and/or like your work out of the gate is checkout, right? So if I go to someone’s website and I’m like, “Yeah, I want to do this thing. I want to mitigate that carbon footprint.” And you guys just kind of spin up an algorithm right? And a calculation based off of what they have in a cart. Right? And it’s kind of all the work is done right then and there?

Dane Baker:

Exactly. Right. So, all that calculation happens instantaneously whenever a consumer is going through and making a purchase.

Austin Rose:

Gotcha. Gotcha. Yeah. That’s some good stuff and it’s funny because you get into like a framing too, right? You got to work on making sure you get that data quick enough to them and calculating an estimate. I mean, we see that now we have this concept of rate shopping. So whenever an order comes in and I want to send it to a fulfillment area that has the least amount of shipping times, the cheapest shipping cost. It’s like you have to instantly ping UPS, FedEx, USPS, like over their APIs or you have to figure out exactly where it’s coming from, where it’s going to and then try to make a business decision off of that or an intelligent decision off of that. All in a reasonable timeframe, because at the end of the day when it comes to shipping, it’s like we’re competing with Amazon the next day. At the end of the day, everybody’s competing with Amazon in their next day shipping in this world, regardless if you’re selling on Amazon or you’re selling on your website.

Austin Rose:

So, always doing that weird calculation on the checkout process and fulfillment, trying to get that down from a time standpoint is like key and big for a lot of online sellers. So it’s cool. That’s great to know the back end of things and understanding of the data, how you guys work from a data perspective, automating that. I love how you guys kind of take on the lift for your customers. I know from a SaaS standpoint a lot of people, we can kind of try to teach them how to do it. And then we go from there. There’s a lot of companies that buy their service and, “Here is support docs, Godspeed, good luck.” Instead of someone like yourself or like us taking it from an implementation standpoint. So one question that I wanted to ask as well, and you alluded to it a little bit on their earlier call was, if I’m an ecommerce store and I want to leverage you guys, is there a specific website I need to be on? You guys said Shopify and BigCommerce, is there anything else that you work with?

Dane Baker:

Yeah, yeah, yeah. So it’s a great question. So we have an out of the box solution, an app that you can install directly from the Shopify and BigCommerce app marketplace. We also do custom integrations all the time, whether you’re on Wix or Squarespace or WooCommerce or Magento, Salesforce cloud.

Austin Rose:

Magento.

Dane Baker:

All of these platforms we integrate into. And we also have a general API that we can implement into any custom built ecommerce platform as well. So the opportunities are enlist no matter what platform you’re on. We have a solution for you.

Austin Rose:

Yeah, no, that’s great. It’s funny going between the, do we standardize an app versus building one off apps or building the private apps? Magento, God, I could talk about Magento forever. About how hard of an integration that is. Same with WooCommerce, it can be a little bit that way but Shopify and BigCommerce are setting the standard for sure. One thing that I did notice, and I was just jumping around your website because I was, again, I’m just curious. I have no idea what you guys did when I first came across you. But what was awesome was right out of the gate, you have impact like right there on the front of your website. And being in the market that you are. That’s the number one thing. We’re trying to make an impact on the earth that all of us live on. Just tell me about what you guys are doing from a project standpoint.

Austin Rose:

Every time I hover some over these images, you’ve got all of these different projects you guys are working on. Maybe name a couple. Some cool stories about what you guys are doing right now from an impact standpoint.

Dane Baker:

For sure. It’s an awesome question. So we work with a variety of projects. And so basically, so for everyone who’s listening is kind of context. We are purchasing certified carbon offsets to compensate for the, or offset the carbon footprint of the purchase. What that means is a carbon offset is just basically a measurable reduction of CO2 from the atmosphere. And it comes in the form of projects. These projects can be planting trees, they can be building wind farms, sustainable agriculture, methane capture. There’s a whole host of variety of projects, project types, and categories that can exist and that we work with. So what we’ve done is basically looked at the universe of carbon offset projects, all the projects that are certified by one of the major carbon standards or bodies. And that ultimately vetted these projects, and kind of curated a portfolio of about 25 to 30 projects that any merchant can actually choose and select.

Dane Baker:

And each project has its own unique story associated with it from a marketing branding storytelling perspective, as well as a category and impact and geography perspective that really can work well into kind of the brand’s narrative, and the brand’s kind of core thesis or ethos rather. So we have been basically done the work to ultimately curate this portfolio, that is the most highly vetted verified and ultimately impactful carbon offset projects we could find. That the brand can ultimately choose. So that’s kind of what we’ve done in the back, and sort of the legwork we’ve put in the background. Now each of those have, again, a unique story. And so whether that’s protecting an endangered species of animal because we’re protecting their habitat, or it’s creating local jobs and developing nations. All of our projects have a very strong story associated with it and have a co-benefit that kind of exists for the local community in some way, shape or form.

Dane Baker:

And one of the biggest things that we try to focus on in addition to the absolute impact of the project itself and what it’s doing in terms of carbon sequestration or removal. To ultimately come up with a storytelling mechanism for the brand to use. And so that’s kind of, that’s our solution of what we provide and what we again, give the option to the merchant to do.

Austin Rose:

So if I’m one of these customers and I’m utilizing you guys on my website, I can actually choose the project that my… I’m paying for or my customers are paying for?

Dane Baker:

Yeah. Absolutely, exactly right.

Austin Rose:

That’s cool. So they can almost fit it into whatever thing that they do specifically. If I’m selling something, oh gosh, I don’t even know. I’m going to mess this up. If I’m selling something that’s saving the environment. It’s like, I can say every purchase I’m getting associated with this project is planting trees, right? Something like that?

Dane Baker:

Exactly right. Yep.

Austin Rose:

That’s awesome. That’s so cool. And you guys make it so personable in that sense. I feel like a lot of people could come into this space and try to disrupt what you guys are doing. Like you said, you’ve got just random competitors popping up and either they’re doing it the wrong way or they’re doing it for the cheat buck. Right? Or they’re just doing it kind of like, they’re not getting as personal as you guys are. And that’s super cool. I really like that. What’s your shoutout project? What’s your favorite? Well, I got, well, maybe not your favorite. I don’t want to… [crosstalk 00:26:54]. What’s the really cool one?

Dane Baker:

Camping favorites. One of the ones that’s kind of very close to my heart, I would say is we have a project based in Cambodia where we’re actually building water purifiers for local Cambodians. And at first it may seem like, “Oh, well, how is that a carbon offset project? How is that helping the environment?” Essentially the reason for that, and it’s really cool because the alternative to purifying drinking water for local Cambodians, in some places of the market we’re serving is to boil that water over a wood burning stove and so to purify it. And so what this project aims to do is provide a purifier to eliminate that entire process. Now, what that elimination does is take out not just the actual act of the carbon emissions from burning wood, but also cutting down the trees from the very beginning. And so it kind of eliminates the need for all of that, which ultimately really, really helps the environment and also helps the local community. And so that’s one of my favorite projects because of that story.

Austin Rose:

No, that’s cool. That’s a great story. I think I just popped it up right here. I was about to say what’s, one that would be cool for me. I love them, I don’t know. I like forest protection. That’s kind of my big thing is protecting the forest and things like that. Because like, we live in an area, we live in Jacksonville over here in Jacksonville, Florida. And we’re like one of the biggest cities, like land mass wise. And everywhere you go, you’ll just see another random forest just getting knocked out for another set of apartments, because we need more apartment complexes. And I love that specific forest one. I actually read the West Springfield Forest Protection one in Springfield. That was a good little read as well. Cool. And you know what? One quick question, just because we got just a little bit of time left that I always like to ask, because I mean let’s be honest we had a crazy year and a half.

Austin Rose:

I bet you guys had some interesting stuff in regards to the global pandemic. How was that like with you guys? I know being in software with us, it was simple in the sense of we’re an ecommerce, people need ecommerce, ecommerce was the future. It just got accelerated now and people need software like us. We can work remotely, I just need a computer and like we’re good to go. But like with your specific project and where you guys are in a niche, I mean, how was the global pandemic and how did that pan out for you guys as a company?

Dane Baker:

Yeah. It’s an awesome question. So there’s a few different lenses. You can kind of look at that through. I’d say overwhelmingly for us considering we are a predominantly ecommerce solution. Ecommerce obviously had a massive boom, and it received some amazing tailwinds because of the pandemic. And as a solution, as a company benefited from that. Right? So we had a lot of what was a kind of… And by some kind of measurements, I think the kind of the latest number that I remember seeing is kind of ecommerce adoption accelerated five whole years in the matter of just a few months. And so that obviously does a lot of good for the ecommerce industry, right? And so we are very much in that world. And so that was amazing for us. I’d say challenging obviously for a lot of different reasons. But from a kind of a team perspective and kind of making, from a collaboration and kind of productivity perspective, it was definitely something that we kind of came to get in the groove on. And ultimately found some really great success.

Dane Baker:

But I’d say for us just being in the ecommerce space, that was a really great plus for us. And our work is, I’d say because of that reason even more important, because there is so much ecommerce… So much like last mile delivery, for example happens now more so than it did pre-pandemic. And that is much more top of mind for consumers. So all of that together really kind of worked into the fact that I think our solution, our company, where we are in the market, benefited from the pandemic in a lot of ways. And very grateful for that sort of side benefit of a really tragic situation overall.

Austin Rose:

Yeah. Yeah. And usually kind of like right at the end, I like to know what’s coming up. I noticed this on the site. You guys are doing like a Google Chrome extension. So I like helping out consumers as well. How’s that going?

Dane Baker:

Yeah, it’s an awesome question. So we do have a consumer part of our business where any consumer can actually install our browser extension into their browser. And it operates in the same way and that it calculates and then offsets the carbon footprint of their purchases, if you’re shopping on one of our brand partner websites. And so we do a lot with our consumers as well to kind of provide them a solution and allow them to offset their carbon footprint at their favorite places across the internet. And it’s a little bit of a different model in terms of who’s actually paying. It’s totally free for the consumer. And so there’s no cost at all to click a button and you off the carbon footprint of your order. Very much kind of like Honey, where you click a button to activate the extension and then ultimately you’ll have a carbon neutral order. And so, yeah that’s pretty much the solution on that side. And we’re really excited about the kind of consumer sentiment and demand that we’re seeing over there, and how it all kind of works into the overall company strategy.

Austin Rose:

That’s cool. That’s a cool little shift. I feel like those… I mean, I’m looking at my Google Chrome right now. I have so many extensions. I have to. It’s like we have to have that. It just helps us get through the day. And so many people are just realizing the gold that comes around having a Google Chrome extension. Honey was a good example. Right? I remember when coupons were ever a thing and now you can just automatically find those. Cool. Hey Dane, thanks for coming on, man. It was a great conversation. I feel like I learned a lot and a lot of people learned a lot from this episode when they listen to us. Real quick, before we jump. If I’m an ecommerce seller, right? And I want to start offsetting the carbon footprint in this world, what’s your pitch? What’s a quick little, one liner, one little pitch to give me to work with you guys?

Dane Baker:

Yeah, absolutely. So EcoCart is absolutely the best way, the easiest, simplest and really shortest kind of path to becoming a sustainable brand, right? Working sustainability into the brand narrative, into the brand story and offering your consumers a sustainable shopping experience, by offering them a carbon neutral order at checkout, or a carbon neutral option at checkout. And that again, leads to some amazing benefits. So customer loyalty. Your customers for sure want to do this, right? And so it’s a matter of giving them that platform to do so, boost customer loyalty, boost retention over time and build that long term relationship, but also cart conversion boosts. And so our brands see on average about a 14% boost in cart conversion as a direct result of using our solution. So, all that together makes it a really compelling kind of solution. And on top of that, there’s actually no cost to the brand at all. And so all that together makes it quite a compelling solution for our brands.

Austin Rose:

Yeah. No, that sounds good. If I had a brand, if I was selling online, which don’t get me wrong, I think I’ve tried in the past and failed miserably. But I would definitely check you guys out. So everybody obviously jumping on here to the episode, go check out EcoCart. It’s ecocart.io, not .com. I’ve made that mistake a few times. So go give them a checkout. Dane, thanks again for jumping on man. A lot of great information is coming your way. And everybody out there listening to Modern Merchant. Obviously if you’re listening to us or watching us on YouTube or still on Spotify, Stitch or iTunes. Everywhere else we’re going to be posting this going on a newsletter and on the blog as well as on the Flxpoint website. Dane, thanks again for jumping on my man.

Dane Baker:

Thanks so much, Austin.

Austin Rose:

All right. Have a good one.

Dane Baker:

Cheers.