Modern Merchant Podcast [EP 25]: Launching a New Ecommerce Brand w/ Soundly’s Blake Cadwell

Below, you will find a transcript of the episode.

Jamie McCarthy:

Hey guys, welcome to the Modern Merchant podcast. I’m your host, Jamie McCarthy. Today we have a super special guest on, we’ve got Blake Cadwell, the founder of Soundly.

Jamie McCarthy:

Hey, Blake.

Blake Cadwell:

Hi. Good to be here.

Jamie McCarthy:

Yeah. Super happy to have you on. Blake, I know you and I kind of connected almost immediately when I first met you because we have a commonality. It’s pretty rare to really find somebody who can kind of understand sort of your plight, really understand growing up what it’s like with hearing loss. I met you talking about launching Soundly and you were telling me, really, your overall goal with Soundly is to destigmatize hearing loss and really kind of help make those hearing aids and tools that folks with hearing loss need, make those more accessible. I’m not going to give the entire pitch for you. I’ll let you do that. But if you don’t mind just kind of letting everybody know what is Soundly, and really, what’s your backstory with that?

Blake Cadwell:

Yeah. I can share more about Soundly and my story. So soundly was just launched a month ago. You can find it at soundly.com. The story behind the project really starts with my own personal experience that you alluded to, which is experience with hearing loss. I have a hereditary hearing loss in both ears. It’s shared by my mom and my brother. They’ve both worn hearing aids for years. I, like many people, put it off for a really long time. So, discovered my hearing loss when I was probably in junior high, around the time when my mom began treating her hearing loss. And from that time all the way until I turned 30, I just wasn’t ready to wear hearing aids. Thought about it in numerous times, kind of got close to it a few times.

Blake Cadwell:

What I found every time I have sort of approached the topic was that the space is very broken in a lot of ways. It’s really difficult to get information. You have to go to lots of different websites to try to piece it all together. It’s hard to actually buy product. In many cases you need to see a doctor, but even when you can find a product that you don’t need to see a doctor for, it’s difficult to find the right website to buy it on. So all of that I think inspired me to try to create a different front page experience, if you will, for the hearing health world. And that’s why you find it at Soundly now, really looks like an ecommerce experience. You go there, you’re shopping, you’re comparing products, you see reviews, you see prices, all the things you would expect in a modern shopping experience, but it’s pulling together this complicated backend that is the hearing health world. So that consumers like myself and like my mom and brother and others can navigate treatment just much easier.

Jamie McCarthy:

Yeah, no, I love that. I think your story’s a little bit unique in the sense that you’re not just launching a business because you are passionate about whatever it is, surfing or I don’t know, whatever other niche or hobby people are really into. This is really something that’s personally affected you. It’s something that you see has personally affected your family. I know you mentioned by the time you were 30, you were kind of ready to actually address it, but what was your actual light bulb moment, I guess, when it came to, “Okay, hey, I want to actually launch and create a business around this to help hearing aids become more accessible, to help connect people to audiologists”? I know you have the sound test on the site, which we can talk about too in a sec.

Blake Cadwell:

Yeah.

Jamie McCarthy:

Was there really kind of a point where you decided, “Hey, this is the path I want to move forward in”?

Blake Cadwell:

Yeah. I would say the light bulb moment was almost immediate as I started to take it on myself as I’ve spent the last 10 years of my career in advertising and brand marketing and creating consumer experiences with brands like Nike and Disney and Chipotle and American Express. Most of that work was focused on how do you make delightful experiences and smooth and easy experiences for the consumers. That’s what I’ve spent the last decade focused on. So the real backstory is in 2020, when everybody put masks on. Maybe you can resonate with this, but anyone with hearing loss knows that reading lips is an important part of communication.

Jamie McCarthy:

Yeah.

Blake Cadwell:

So as people put masks on, I lost that ability to read lips and so my hearing loss went from a bit of an annoying part of my life or something I had to manage to something that was really affecting me in a meaningful way. So I sat down in front of my computer and I started trying to research the products or the solutions that might help me solve my problem. And just immediately couldn’t figure it out. And then, of course, because this is my background, I’m immediately thinking, this is unbelievable that I can’t do this, that I can’t compare products side by side. I can’t look at them all in one place. I have 20 tabs open. How is this possible? So my wheels are returning pretty much immediately. I started actually blogging about hearing loss and my experience in hearing loss near that time, around June of 2020, so a couple years ago. And then those were kind of the foundational pieces that were laid, that led me to Soundly and launching Soundly this year.

Jamie McCarthy:

Yeah. Yeah. And then it kind of took off from there.

Blake Cadwell:

Yeah.

Jamie McCarthy:

So when you are initially in those initial phases, I guess, really planning out really your entire business model, I think one of the super important pieces that a lot of online retailers, just in my experience in talking to… What a lot of them overlook is the power of your vendor partnerships, where are you going to source products if you’re not creating your own products. Right? How did you navigate those relationships? How did you foster those especially being pre-launch, pre-revenue? What were the conversations you were having with the suppliers?

Blake Cadwell:

Yeah. I mean, I think in the case of Soundly, the supplier relationships, the vendor relationships are really the backbone of this whole thing. Because I think the consumer problem is that all the suppliers and the providers and the healthcare networks and the makers of the product are all scattered around and at varying different levels of ability to connect to consumers. Some of them, really far away from the consumer, and some of them, a little closer to the consumer but still not getting there. So really, as I started the business, that was the problem that I was identifying. So I think I came at it very directly as I need to get in touch with these people. I need to find a way to help them see the vision of what Soundly could be and what it means for their business.

Blake Cadwell:

One, I guess, secret weapon in all of this for me was the blog that I mentioned. Having started that blog in 2020 is a fairly low states project for me. It was a side project. I didn’t even really know what it would become, but I began to write about this topic. So I established that foundation, and a lot of the suppliers and the manufacturers and the brands became familiar with my work through the blog, as it took off. And then by the time I was ready to launch Soundly and ask them to be a part of something more ambitious, they at least understood who I was. It wasn’t a cold call.

Jamie McCarthy:

Sure. Yeah. So you were really developing your brand even prior to what Soundly is today. You were already kind of laying that foundation for those future conversations.

Blake Cadwell:

Yeah. I think the other thing for me is taking time to really understand the landscape, the industry, and thinking empathetically about vendor partners and what their problems and challenges are. One thing I realized pretty early on in Soundly is that the same things that I’m trying to solve, which is a confusing and broken consumer experience, are the same things that actually keep these brands and partners up at night, or that they’re thinking about as the world transitions to more informed consumers who want more information before they make big purchases. Many of these partners are trying to figure it out. They’re having brainstorms on their side. So kind of getting into their mindset and realizing, “Okay, we’re actually coming at the same problem.” And that begins to make it really easy to get them at the table and wanting to work together.

Jamie McCarthy:

Right. They’re eager to have those conversations, it sounds like.

Blake Cadwell:

Yeah.

Jamie McCarthy:

Yeah, that’s amazing. And then I know that you and I have talked on this before too, but your industry in general, it’s a little bit of a newer category. Right?

Blake Cadwell:

Mm-hmm.

Jamie McCarthy:

I know you had told me, and you’ll be able to obviously give a lot more details on this than I could, but I know that you’d spoken before that there’s been recent legislation that’s been passed to really kind of allow you to sell the types of products that you’re selling. Can you touch on that a little bit?

Blake Cadwell:

Yeah. Hearing health is an industry that has experienced rapid technological kind of advances. You go from hearing aids that weren’t even digital 30 years ago to now hearing aids that are Bluetooth and powered by AI and have, in some cases, up to a 40-hour battery life. Actually, as a side note, hearing aids are one of the test cases for a lot of new technology. So leading tech companies like Samsung and Apple, they actually look for hearing health products as ways to miniaturize technology, as ways to extend battery life.

Jamie McCarthy:

Really?

Blake Cadwell:

So technology has advanced dramatically. What hasn’t really changed is the way people access that technology. If you wanted to get hearing aids in 1975, you would’ve gone to the phone book and you would’ve called up a local audiologist. You would’ve gone to that audiologist and they would’ve both treated you and sold you a product. Basically today, for most consumers, the experience is exactly the same. You might go to Yelp, they find that phone number, but you’re essentially accessing it the same way.

Blake Cadwell:

And what’s changing in the industry is that Congress, this last year at the end of 2021, passed a new kind of mandate that the FDA come out with standards for over-the-counter hearing aids so that hearing aids will essentially become a class of consumer technology versus being a medically prescribed device. That law is actually not signed into effect yet. It probably will be in the next month or two, but that’s going to change the way that consumers access these products. Soundly is operating in the pre OTC or over-the-counter world right now, but certainly positioned for what it looks like once this law comes into effect.

Blake Cadwell:

I think the long term is, consumers are going to purchase hearing aids like they do other high education tech devices. So you think about something like enhanced home audio or stereo. You think about audio in your car. You’re going to do a lot of research up front, but you can access and purchase those products directly. I think hearing health is going to be much the same. It’s very different application-

Jamie McCarthy:

Sure.

Blake Cadwell:

… but much the same in terms of the access that consumers have. And Soundly is really, hopefully will be in a position to become that central resource for those consumers.

Jamie McCarthy:

Yeah. And speaking of that, putting yourself in the best position possible, working for a startup, I understand scale… Sorry, I’m tongue tied today. Working for a startup, I totally understand scalability is key for success. So do you have a strategy? I know you said once that legislation’s been signed, you guys will be already in a good position there, but what’s beyond that when it comes to scalability?

Blake Cadwell:

Yeah. I think when you talk about scale, there’s obviously the scale of the product that the offering services that can be offered. I think what I spend most of my time thinking about is the scale of the people that are facing this problem or this challenge. And what’s amazing is, in the US, and this number holds true mostly globally, about one in 10 people have hearing loss. You mentioned at the top of the podcast that it’s something people don’t really talk about. It’s actually hard to find people to speak about it. But really, if you’re in any crowded room, there’re probably two or three people that are experiencing it and navigating it in different ways.

Blake Cadwell:

So it’s a really common problem. Only 25% of one in 10 people actually treats the problem. So that’s why you might not know because a lot of people are not treating it. So, to me, I’m thinking a lot about those one in 10 people. And how can the access point for hearing healthcare become easier? How can the stigmas break down so that more people are willing to enter into the category? That’s a pretty significant scale. It’s like 37 million people in the US. I think if Soundly can become the first stop or the front door to this space, there’s significant scale that’s possible for the business.

Blake Cadwell:

And then on the other side, in terms of products, I think it’s going to be a balance between keeping a focused product set. So right now we have, I think, roughly 60 products that are all hearing aids, we don’t offer anything else. Down the line we definitely want to offer hearing protection, potentially move into other listening devices like speakers and headphones, but those are conversations, I think, need to happen through the lens of remaining focused on this kind of one in 10 Americans who were experiencing hearing loss.

Jamie McCarthy:

Right. Yeah. And then just to kind of shift focus a little bit, as far as prior to the launch in June, I think it was the beginning of June or end of May that you guys launched, right?

Blake Cadwell:

Yeah.

Jamie McCarthy:

Prior to that-

Blake Cadwell:

In May. Yep, yep.

Jamie McCarthy:

Awesome. There were obviously challenges with any company getting off the ground, but what do you think for you was the most significant or what sticks out to you the most as far as being the most challenging part of launching the site and just really kind of establishing Soundly?

Blake Cadwell:

Yeah. I think probably the biggest challenge to getting this project live wasn’t really about technology. I think it was probably more about learning a fairly complex system between healthcare providers, laws, brands that are good and bad, some that are really not doing the consumer service. There are definitely some of them, none of them are offered on Soundly. But parsing through all of that information, there were moments through this process where I kind of was like swimming in information and then trying to emerge with something that feels like a clear thesis for the consumer. I think that probably was the biggest challenge. Really, for a lot of people, that’s just putting together business plan. But that is I think the main piece that took me the longest.

Blake Cadwell:

And then I think the other piece, and this is still a challenge every day and I think it’s a challenge for anyone who’s doing something in ecommerce, is how can Soundly push itself to not just be kind of a layer on top but adding real deep value that’s integrated and goes deeper for the consumer? I know a lot of people that are in ecommerce do this in a lot of different ways, but I think for Soundly, that expresses itself in tools and technology essentially that give the consumer new ways to access the space.

Blake Cadwell:

You mentioned this earlier, but today we launched an online hearing test. It takes five minutes. You can take it from anywhere. You can take it on your phone. You can take it on desktop. You just need a good pair of headphones. All of the people that we’ve had tested, we’ve had audiologists working on it, sound engineers, all of the people that we’ve had tested get very accurate results to the results that they get in clinic. It’s not intended to replace the clinical experience.

Jamie McCarthy:

Right.

Blake Cadwell:

But it gives you a starting point. I think it’s an example of going beyond just adding sort of a sales layer or a ecommerce layer to the top of a category. It’s adding a deeper integrated value for the consumer. And that’s something that I feel challenged to do every day and want to continue to push Soundly to do, is to go deeper than just that service level.

Jamie McCarthy:

Yeah. Yeah, absolutely. So you’d say, the first part of it is really just getting clarity in the industry that you’re in, really understanding this niche at a granular level.

Blake Cadwell:

Mm-hmm.

Jamie McCarthy:

So you’re not just throwing a bunch of products on a site and saying, “Hey, buy my stuff.” Right?

Blake Cadwell:

Yeah.

Jamie McCarthy:

Really kind of becoming the expert in that field and that space. And then two, just providing true value, being able to provide almost more of an experience to your customers versus, again, just here’s a site, we’ve got a card attached, give us your money essentially.

Blake Cadwell:

Yes. 100%.

Jamie McCarthy:

So marrying that, you’d say, was probably the biggest challenge would be those two pieces of the puzzle.

Blake Cadwell:

Yeah, I think so. And I think it’s especially in a category that is important to me, at least, in a really deep way. It’s important to go beyond just the scenario you described, which is like, “Here’s a bunch of products. Grab the ones you want. Throw them in the cart.” And trying to go deeper has been a challenge and I think will continue to be a challenge.

Jamie McCarthy:

But I think, again, going back to… The term clarity is kind of the one that comes to mind. It’s like, as long as you have that, I think that’s where I’ve seen… I’ve worked with a ton of online retailers in the past, and I think that’s where I’ve seen that men from the boys separation. Right? It’s those who are just really committed and dedicated to the products that they’re selling really have a good understanding versus those who just want to run an online store and aren’t putting a ton of strategy and effort behind it.

Blake Cadwell:

Yeah, I’d agree with that.

Jamie McCarthy:

And it’s funny that you mentioned, I think we talked about before, it seems like almost anybody that you meet, they have somebody, they have a cousin or a brother and aunts, uncle who has some level or layer of hearing loss, whether it’s like, “Oh, I’m 25% deaf in my left ear.” Or they’re fully deaf entirely. I think in the environment that we’re in today, it’s odd that this is still almost like taboo subject for whatever reason. And it could be because of the lack of conversations we’ve had around it. But for whatever reason, it just seems like this is just something that people talk about and then they kind of deal with and then-

Blake Cadwell:

Right.

Jamie McCarthy:

There’s no real effort, obviously, unless it’s, like on your end, where it’s becoming more and more of a problem. You can’t really understand what people are saying. You’re sort of missing out on important… I know that in high school I would get in trouble for ignoring a teacher and I would have to say like, “No, I truly didn’t hear you.”

Blake Cadwell:

Yeah, yeah.

Jamie McCarthy:

My mom was up in the principal’s office a lot but-

Blake Cadwell:

Good for her.

Jamie McCarthy:

Yeah. It is. It’s interesting that it’s such an unspoken topic that so many people are silently struggling with.

Blake Cadwell:

Yeah. It’s so true. And I think in my view, that comes down to just something I can talk about for hours because this is my sort of brand marketer hat and then my personal experience, and watching my own mom and brother and myself kind of struggle with the stigma. My mom, who is actively advisor on the project, the site, she looks at everything, reviews it.

Jamie McCarthy:

Oh, I love that.

Blake Cadwell:

That’s like my gut check. I really have to make sure everything’s good before I launch it because I know she’s going to look. But watching her in her early 40s as I was in junior high, watching her try to get the smallest possible product and try to get it at the right skin tone so that less people notice it. And that’s perfectly valid. That’s a lot of people choose to do that. The hearing aids I wear are very discreet and you can barely see them. But there’s this underlying mindset about it that’s so different than glasses or a lot of other things that we do that are assistive in our life.

Jamie McCarthy:

Right.

Blake Cadwell:

And I think, to me, it kind of comes down to a couple things. One is sort of a fundamental piece, which is that hearing products, different than glasses, different than lots of other things, have never been a consumer product. So they’ve always been distributed through the medical system, which means that the people who really have the power to market and change the conversation are really only marketing to audiologists. By the way, I’m a big fan of audiologists. But the dynamics of the industry are such that the manufacturers sell to the audiologists and then the audiologist just kind of deals on a retail level. You don’t have anyone operating in the way that Nike does for shoes or Warby Parker does for glasses or even Gucci does for glasses. It’s like, there’s no one really talking to the consumer at all. I think that the new legislation that’s coming out is going to shift that pretty dramatically. People are going to have to start talking, for real, to people that actually wear hearing aids.

Jamie McCarthy:

Right.

Blake Cadwell:

And I think that will have a big impact on the way this gets talked about. And then I think the other piece is, we have a fundamental… We need to have a bigger conversation about aging in this country and in the world. It’s a perennial challenge, but people don’t want to be associated with getting old.

Jamie McCarthy:

Right. Yeah.

Blake Cadwell:

And your hearing aids, they are more common in older people because you do lose your hearing through your life. It’s sort of a broader conversation around the stigma there, but I think that’s something a lot of people do feel like and face, especially when they are getting maybe into their 50s or 60s and they need some assistance, but they don’t feel like they’re fully a senior yet. They’re not ready to kind of think about it that way.

Jamie McCarthy:

Right. Yeah. That makes a ton of sense. So when you talk about having conversations with consumers especially, how are you connecting to your audience? What would you say is like the biggest tool that you’re using?

Blake Cadwell:

Yeah. I mean, we’re just getting started. So I think the ways that this is going to evolve over time get me very excited. There’s a lot we’re planning to do. Right now, the main formats for connecting with consumers are in a really plainly written human speak content. So this goes back to the foundation of this project, which is as a blog, and writing things in a way that isn’t full of jargon or acronyms, really helping people to understand, “Okay.” A lot of the content, we compare different hearing aid models to cars like, “You can think of this one as like a Jeep level. You can think of this as like a Mercedes.” It’s just taking it into terms that people can start to understand with other reference points in their lives. So really, modernly, humanly written content has been a huge piece for us.

Blake Cadwell:

And then I think the other piece is building experiences that help guide folks through the process. So the hearing test is an example of that. We also just launched a comparison engine, essentially a person can go through a series of questions and it will give them a product recommendation at the end. So they can put in things like budget, style they’re interested in, if they want it to be in the ear, behind the ear, if they are interested in things like Bluetooth, and then will give them one recommendation at the end. So trying to connect with people and help make this process easier in as many ways as we can. Those are big focuses. And then I think in the long term, we have a lot of plans for what I would maybe traditionally call, think of, as brand marketing or community building. So things like social campaigns, working on some things with some celebrities and influencers, and just trying to change it at more of a macro level as well.

Jamie McCarthy:

Yeah. Yeah, absolutely. As far as getting people to the site, like driving them to either the blog or to the comparison tool, what’s kind of your biggest strategy there?

Blake Cadwell:

I’m right in the middle of figuring it out, as I’m sure anyone listening or watching this is. But organic traffic is a big one from the blog because that’s had a couple years of runway. And I would say to anyone who’s thinking about starting a project or maybe has just started one, investing in content, and then not just investing in random content, but really trying to get under the skin of what’s the question people are asking, how can I give the best answer online to that question? It’s just a great investment and it’s paying off really well for Soundly right now. So that’s one piece.

Blake Cadwell:

And then we’re refining and working on our paid strategy. This particular category, it’s not… Well, while one in 10 Americans have hearing loss, there is a much smaller subset that is in the position to do something about it right at this moment. And so as with any startup or really any business, it’s working really hard on targeting and trying to understand who the right person is and how to kind of reach them at the right time through paid.

Jamie McCarthy:

Right.

Blake Cadwell:

Mostly, we’re testing that on Facebook and Instagram right now, but looking at some experiments based on our audience on Nextdoor and a few other platforms as well.

Jamie McCarthy:

That’s awesome. And I love that you mentioned as far as content’s concerned, I think a lot of people are under the impression that it’s just content, content, content. It doesn’t really matter what you’re putting out there as long as you’re out there. Right?

Blake Cadwell:

Mm-hmm.

Jamie McCarthy:

It’s sort of like that race to just be visible and be the most relevant. But yeah, I think you hit the nail on the head. You want to make sure that you’re obviously providing value in the content that you make available to your consumers. And actually, I was just going through the blog earlier today, prepping for our podcast. Yeah, there’s a ton of just, like you mentioned, just really speaking to the heart of hearing world in a way that it’s not this big, scary conversation as it would be if you did go directly to an audiologist, which I’m sure they do their jobs well. But it’s a lot more relatable. It’s easier to really kind of understand not only the products, but really understand where you’re coming from and some of the information that you have in there.

Blake Cadwell:

Yeah.

Jamie McCarthy:

I’m obviously super excited about keeping an eye on you guys and sort of seeing where you go from here. And I know that-

Blake Cadwell:

Yeah, thank you.

Jamie McCarthy:

Yeah. I know too you already, just to kind of wrap this up too, you already gave us a little bit of advice as far as marketing’s concerned, as far as trying to drive traffic to the site. But in addition to that, is there really one piece of advice you’d give new founders who are looking to launch their own company that’s maybe in a more specific niche like you are? Is there anything that you can kind of give to them as far as encouragement or maybe something to like look out for?

Blake Cadwell:

Yeah. I mean, I think I’m obviously early in this process myself, but I think one thing that I have consistently challenged myself too, and I think is something that I hope can continue to be true for Soundly, is looking to bring something that is new in terms of value to the consumer. And I think anyone who’s starting a site of any kind should be able to reasonably look to their left and to their right at what might be their competitors and be able to answer the question like, is this bringing more value than already exists? Or am I kind of just taking a little piece of the pie that somebody has right now? You can have a lot of success in sort of just entering a market and just trying to be visible or take up space.

Blake Cadwell:

And I think the challenge to Soundly and to myself and maybe to others as well, especially in a niche, is how can something net new be brought to the table? A new design formula, which I think doing something in an aesthetically new way, organizing it in a new way, building new technology into it, maybe different types of service that are available, but just doing something that is actually additive versus just kind of takes a piece of an existing category. And I think that has been especially challenging with Soundly because this is such a disparate and kind of in some ways developed category, like what is new, what can really be built here that will be a net new experience to the consumer? And I feel proud of where we are now and I’m excited to even continue to kind of double down on that.

Blake Cadwell:

The one other piece of advice that I would have is just, as I’ve talked to other founders, I think not getting too caught up on the name of technology, things like, for example, AI or things around, there’s conversational commerce. So there are these buzzword ideas that essentially, if they don’t come back, especially in a niche, it’s like they don’t actually come back to something that kind of makes a bit of sense, then it ends up being a lot of a waste of time. And I’ve explored lots of technology options for Soundly. And at the end of the day, I find that most of the technology conversations, if they didn’t actually start with the consumer, if I’m like, “Oh, I should look into AI,” and I start from that place, I end up mostly wasting my time versus starting with the consumer, being like, “The consumer needs better answers in this particular situation. Oh, AI might be the way to answer that.” So I think that’s just the general kind of positioning thing that I’m trying to stay close to as we grow.

Jamie McCarthy:

Awesome. Yeah. Like I said, super excited to continue watching you guys post awesome content on Instagram. I see you on there all the time.

Blake Cadwell:

Thank you.

Jamie McCarthy:

I love all the stories you post, just really cool stuff.

Blake Cadwell:

Yeah.

Jamie McCarthy:

Can you tell everybody, not only on Instagram, but tell everybody about the site where to find you?

Blake Cadwell:

Yeah. So the site is soundly.com. And if you want to try the hearing test, if you just go right to the top, there’s a button that says, “Take the hearing test.” It takes five minutes. I think it’s kind of fun, quick, and easy. And then on social, you can follow us at @hearsoundly on most platforms. So Twitter, @hearsoundly, and Instagram, @hearsoundly. And then I’m Blake Cadwell in most places. But yeah, we’d love to be connected, and soundly.com is a great place to start for all that.

Jamie McCarthy:

Awesome. Well, thanks so much for taking some time today. I know it’s earlier over there on the West Coast for you, so I appreciate you giving us your time and a ton of really useful information here.

Blake Cadwell:

Thank you. Thanks for the opportunity.

Jamie McCarthy:

All right, guys. Thanks again so much for tuning in to another Modern Merchant podcast episode. If you want to learn more about us, check us out at flxpoint.com. That’s flxpoint, without the E, dotcom. We’ve got our Modern Merchant blog up there. It’s full of the latest ecommerce information and news. Also, go ahead and subscribe to our YouTube channel and follow us on socials, @flxpoint. We’ll see you again next week with another episode.