Gunbroker.com versus Guns.com

Introduction

In 2023, U.S. firearm sales reached nearly 15.9 million, highlighting the industry’s robust $28 billion valuation. Notably, online firearm purchases surged by 336% in 2019 alone, underscoring the critical role and exponential growth of online firearm marketplaces, where platforms like GunBroker.com and Guns.com serve as key players, providing sellers with diverse avenues for maximizing sales.

Within the online firearm marketplace, understanding the nuances of these platforms’ operational models and fee structures becomes paramount for sellers looking to leverage the online marketplace effectively while ensuring regulatory compliance.

This analysis aims to provide a comprehensive overview of both platforms(Guns.com Vs. Gunsbroker.com), comparing their business frameworks, payment and shipping process, audience reach, customer support and much more.

Platform Overview: Business Model and Services Offered

Gunbroker.com

GunBroker operates as an online auction and sales platform specifically for firearms and related items, serving as a significant marketplace for firearm sellers and buyers. Established in 1999, it has grown to become the largest online gun auction site globally, boasting over four million registered users.

It allows sellers to list items, such as antique firearms, hunting equipment, and outdoor gear, in either auction or fixed-price formats. Upon a successful sale, the platform charges a fee, serving as its primary revenue source. Gunbroker not only facilitates these transactions but also supports sellers with a comprehensive knowledge base covering listing practices, payment methods, and shipping guidelines.

GunBroker.com also offers integrated tools for sellers for inventory management and sales tracking through its Partnership with Flxpoint and others. Importantly, it ensures compliance with federal and state firearm laws, requiring buyers to complete transactions through licensed firearm dealers.

The platform provides sellers with a comprehensive, legal, and efficient means to reach buyers across the United States, maximizing their sales potential while adhering to regulatory requirements.

Guns.com

Guns.com operates as an online marketplace, significantly enhancing the sales reach for firearm sellers, particularly brick-and-mortar gun stores. This platform allows these stores to list their inventory, both new and used firearms, online, thereby tapping into a broader customer base nationwide.

While Guns.com maintains its inventory, the bulk of their sales come from partnering with Federal Firearms License (FFL) Dealers across the U.S., effectively supporting local businesses by integrating their offerings into a vast online catalog.

Additionally, Guns.com facilitates a straightforward process for individual sellers looking to sell firearms. Sellers can submit details about their gun, receive a quote, and ship their firearm for inspection via a prepaid label.

Upon verifying the item’s condition and functionality, Guns.com issues payment, making it a seamless transaction for sellers. Their Dealer Outlet further connects FFL dealers with buyers, showcasing attractive deals and supporting the firearms community at large.

Fees and Costs

Gunbroker.com

When selling on GunBroker in 2024, here’s a breakdown of the fees and costs you need to be aware of:

Fee Type	Detail
Membership Fee	There is no recurring membership fee for sellers on GunBroker.
Listing Fee	Basic listings are free until the item sells. This includes no reserve auctions and fixed price listings.
Final Value Fee	Once an item sells, a Final Value Fee is assessed. The specifics of this fee depend on the selling price of the item. Sellers are encouraged to use the Final Value Fee Calculator provided by GunBroker to estimate this fee.
Optional Services Fees	Sellers may incur fees for optional services to enhance their listings, such as Showcase Listings, Featured Listings, Sponsored Listings, Highlight, Boldface Title, Colored Title, View Counter, Scheduled Listing, and Subtitle. These fees are charged when the item is listed, regardless of whether or not the item sells.
Payment Processing Fee	If a payment is made via Checkout using the OutdoorPay Payment Platform, a Payment Processing Fee is charged.
Discounted Fees for Top Sellers	GunBroker offers discounted fees for top sellers, which are determined quarterly based on sales from the previous quarter.

For the most accurate and up-to-date fee structure, including any potential discounts you may qualify for as a top seller, refer directly to GunBroker’s fees page.

Guns.com

When selling on Guns.com in 2024, here’s a breakdown of the fees and costs you need to be aware of:

Fee Type	Detail
Shipping and Handling Fees	Prepaid shipping label provided by Guns.com. If ammunition is shipped with the firearm, a handling fee is deducted from the offer.
Inspection and Payment	Direct deposit within 1 business day after inspection approval; may take 2-3 days to post. Check payments mailed within 3 business days, up to 2 weeks for delivery.
Firearm Processing Fee	Covers credit card charges by Guns.com, no last-minute fees added. Includes organizing all shipping/transfer paperwork and handling issues, including returns.

For detailed and specific information regarding any additional fees or terms not covered, it’s recommended to directly check Guns.com’s FAQ section.

Ease of Use and Support

Feature	Gunbroker.com	Guns.com
Website Design & Navigation	Detailed interface allowing extensive customization of listings, which may require a steeper learning curve for new users.	User-friendly with clear, intuitive design. Simplifies listing and sales management.
Inventory Management & Integration	Integrated with platforms offering tools like auction templates, bulk listing options, and inventory management systems such as Flxpoint. Also provides API for enhanced connectivity and automation.	Offers fast and easy inventory listing process and API integrations with POS providers.
Customer Service	Support through a help center, email, and community forum. Direct phone support may be limited.	Dedicated email and phone support. Responsive and helpful for various issues.
Ease of finding information	Detailed information about legal compliance, shipping, and optimizing auction listings. Offers webinars and tutorials.	Information available related to shipping best practices, listing creation and more.
Support	Good for experienced sellers or those preferring auctions. Offers customization and scalability with advanced tool sets for inventory and sales management.	Excellent for straightforward listing and management. Ideal for direct sales.
Listing Process	Flexible listing options, including auction-style sales, allowing for detailed customization and potentially higher value for rare items.	Straightforward listing process with clear steps and guidelines. Curated listings ensure quality and compliance.

Security and Compliance

For sellers, both GunBroker.com and Guns.com offer platforms with distinct approaches to security, compliance, and fees, tailored to the needs of firearm transactions.

GunBroker.com, while also adhering to legal requirements, places more responsibility on the sellers to ensure their sales are compliant with the law. The platform provides resources and information to help sellers, but the onus is on the individual seller to manage the legalities of their transactions, including background checks and interstate shipping regulations.

Guns.com is known for its emphasis on compliance and security. The platform likely ensures that all transactions meet federal and state regulations, offering peace of mind to sellers concerned about the legal aspects of firearm sales. This might include performing background checks on buyers or ensuring that all sales go through licensed firearm dealers.

Shipping and Logistics

The handling of shipping and logistics is a critical aspect for sellers on online firearm platforms, affecting both convenience and cost. Here’s how GunBroker.com and Guns.com compare in this regard:

Feature	Gunbroker.com	Guns.com
Shipping and Logistics Solutions	Sellers are fully responsible for determining shipping policies, costs, and carriers, requiring them to manage all aspects of shipping and logistics	Offers integrated shipping solutions, potentially including pre-negotiated rates or direct handling by Guns.com, simplifying the process for sellers
Seller Convenience	Lower convenience due to the requirement for sellers to invest time and effort in managing shipping details and logistics	High convenience, potentially eliminating the need for sellers to negotiate rates, manage packaging, or handle logistics
Control Over Shipping Process	More control for sellers, allowing them to choose their preferred carriers and shipping policies, potentially optimizing costs	Less control for sellers over the shipping process, as Guns.com may manage many aspects directly
Cost Implications	Offers potential cost savings for sellers who are willing to manage the shipping process, but requires more effort and understanding of shipping logistics	May reduce the effort and potentially the cost of shipping for sellers, with the trade-off of less control over shipping options
Legal and Regulatory Compliance	Requires sellers to be familiar with and adhere to legal requirements for shipping firearms, which can vary by state	Simplifies compliance with shipping regulations for firearms, as Guns.com likely manages these aspects

For the most accurate and up-to-date details on shipping policies and logistics, please refer to the specific shipping information pages on both GunBroker.com and Guns.com.

FAQs

Which platform, Gunbroker.com or Guns.com, is better for firearm dropshipping?

Gunbroker.com allows dropshippers to access a broader range of products and potentially lower prices through bidding. However, the auction model may introduce variability in availability and pricing. For dropshippers seeking consistent supply and pricing, Guns.com might be the better choice, while those looking for deals and a wider selection might prefer Gunbroker.com.

Guns.com is known for its straightforward, retail-focused approach, offering a wide selection of firearms directly to consumers, which can be beneficial for dropshippers looking for a reliable source of new and used firearms.

Additionally, for those looking to dive deeper into the nuances of selling on this platform and making the most out of every transaction, consider exploring our detailed guide on dropshipping firearms.

This resource is designed to help sellers understand the finer points of the platform, ensuring they are well-equipped to navigate the Gunbroker ecosystem effectively.

Which platform, Gunbroker.com or Guns.com, is better for firearm manufacturers?

If your goal is to reach a wide consumer base directly, with the option to auction off products or sell them at a set price, GunBroker.com offers a more flexible platform. It might be particularly appealing if you also deal in parts, accessories, or collectibles, given its extensive category list.

If you’re looking for a platform that emphasizes dealer connections, customer service, and additional services like financing, Guns.com could be more suitable. It seems to offer a more curated experience, potentially offering more support and resources for dealers and manufacturers looking to connect with local buyers.

Does any platform support auction listings on GunBroker.com?

Yes, Flxpoint supports automating the creation and management of auction listings on GunBroker.com. By adding a GunBroker Channel and adjusting mapping templates, you can streamline auction listing management.

How does Flxpoint help manage orders for firearm eCommerce businesses?

Flxpoint provides an updated Dashboard with features like an Order Status section for active orders, an Orders Report for order data trends, and shipment notifications for orders outside SLA.

What insights can I gain about my inventory using Flxpoint?

The Catalog Status section in Flxpoint highlights products and inventory items requiring attention, helping you stay on top of inventory management.

Does Flxpoint offer notifications for system health and shipment delays?

Yes, Flxpoint includes a Notifications Widget for system health checks and allows sending SLA email notifications for delayed shipments directly through the platform.

Is it possible to track fulfillment source performance with Flxpoint?

Yes, the Shipment Status section provides detailed insights into fulfillment source performance, making it easier to monitor and manage shipments effectively.