Featured Case Study

Kenneth Cole experienced a 90% reduction in costs by moving to Flxpoint

Looking for a Rithum Alternative? See Why Modern Ecommerce Teams Choose Flxpoint.

Flxpoint unifies vendor onboarding, order routing, and inventory automation everything Rithum users wish they had.

Everything You Need to Automate and Scale

Automate the Manual Work

Replace spreadsheets and disconnected systems with end-to-end automation for vendor onboarding, inventory sync, and order routing.

Connect Every Channel

Integrate marketplaces, ERPs, and 3PLs through one platform—Flxpoint supports API, EDI, and flat-file connections out of the box.

Route Orders Intelligently

Automatically send every order to the best supplier or warehouse based on cost, location, and stock availability—no manual intervention.

Scale Without Custom Code

Expand to new channels or vendors in days, not months. Flxpoint’s flexible workflows grow with your business, no developers required.

See Flxpoint in Action. Request Your Personalized Demo.

Book a demo to explore how Flxpoint can replace manual workflows and help your team scale beyond the limits of Rithum.

1. Integrate

Connect with suppliers, warehouses, and ecommerce channels through Flxpoint.

2. Automate

Sync inventory, orders, and product data in real time with Flxpoint.

3. Scale

With Flxpoint, add vendors and channels without additional manual processes.

Request a Demo

Comp Vs. Graphic (10)

Flxpoint vs. Rithum: Feature-by-Feature Comparison

Flxpoint vs Rithum Feature Comparison
Features / functionality Flxpoint Rithum
Native shipping label printing and rate shopping
Automatic cross-dock workflows
Hybrid fulfillment routing (dropship, 3PL, FBA, warehouse)
Oversell prevention controls (triggers and per-SKU buffers)
Multi-source kits and bundles
B2B ordering alongside B2C
Platform architecture Single natively built platform for sourcing, routing, and listing Assembled from the CommerceHub, ChannelAdvisor, and Dsco merger; constrained by twenty-plus years of legacy infrastructure
Workflow customization Order import rules engine, multi-location routing by cost or priority, oversell triggers Limited customization is a top-cited G2 con; rigid workflows require teams to adapt to the platform
Supplier onboarding 200+ public and 5,000+ private suppliers, self-service vendor portal, no-code file mapping (FTP, HTTP, email) Assumes you bring your own trading partners; connections run through the Rithum (Dsco) network
Service model Full-service setup with account manager, project manager, and dedicated integrations team Primarily self-service; internal teams handle configuration, mapping, and ongoing management
EDI testing and certification Dedicated integrations team with EDI testing, certification, custom API, and consulting included EDI exists via Dsco but is program-specific; error resolution is primarily user-driven
ERP and accounting sync Native PO and invoice sync with NetSuite, QuickBooks, and Microsoft Dynamics Sync with modern ecommerce platforms can require extra configuration and may add latency
Customer support 24/7 email and live chat, phone Monday-Friday 9-5 ET, three-hour response SLA, G2 Best Support badge, Spring 2025 Reviewers report email-only support with multi-day responses; declining quality since the merger
Product reputation (G2) 4.7 / 5, 95 reviews. 9.6 "good partner in business," 9.5 quality of support 4.0 / 5, 124 reviews. 7.5 "good partner in business," 7.4 quality of support
Small business fit 89.1% of reviews from small business users 63.2% of reviews from small business users
Pricing model Published flat monthly plans. Business plan starting at $699/mo annual, 12% off, or $799/mo monthly Revenue-based fees that rise with sales, hard to forecast; entry pricing reported above $1,000/month
Contract terms Transparent plans with a free demo to validate fit before committing Auto-renewing contracts with narrow cancellation windows; reviewers report exit penalties
No-code file mapping (FTP, HTTP, email, CSV)
Self-service vendor portal

Note: all comparison data was compiled from publicly available sources. Figures are subject to change; verify directly with each provider.

Flxpoint vs Rithum — FAQ

Frequently asked questions: Flxpoint vs Rithum

Is Flxpoint a good alternative to Rithum?

Yes. Flxpoint is a strong Rithum alternative for retailers and brands that run multi-supplier dropship and hybrid fulfillment operations. Unlike Rithum, which was assembled from the CommerceHub, ChannelAdvisor, and Dsco merger, Flxpoint is a single natively built platform for sourcing, order routing, and channel listing.

Can Flxpoint fully replace Rithum, including shipping and fulfillment?

Yes. Flxpoint handles the full order lifecycle natively, while Rithum typically requires a separate third-party tool for carrier assignment and label printing. Flxpoint prints shipping labels and packing slips directly through its vendor portal and builds rate shopping and shipment cost optimization into order routing.

How does Flxpoint handle firearms and FFL retailers compared to Rithum?

Flxpoint offers deeper native support for firearms retail. In June 2026 it launched prebuilt integrations with Coreware (CoreForce) and Rapid Gun Systems (NCR Counterpoint), the platforms behind many leading US firearms retailers.

These sync in-store and supplier inventory to channels like GunBroker, Shopify, and Amazon, route orders automatically, and pull tracking back. The Rapid Gun Systems integration also includes a Send Accounting Orders flow that returns each online order to Counterpoint as a unified document, preserving firearm paperwork and accounting reconciliation.

Rithum has no comparable firearms-specific vertical tooling in its public feature set.

How quickly can I create and list products in Flxpoint vs Rithum?

Flxpoint is built for speed at scale. Its Quick Build feature creates products and listings for up to a thousand inventory items at once, with your existing mappings and business rules applied automatically and no background jobs to wait on. Rithum is feature-rich but widely described as complex, requiring specialized training and significant time to become proficient.

Is Flxpoint cheaper than Rithum?

Generally, yes, and more predictable. Flxpoint uses flat monthly plans starting at $699/mo annual, 12% off, or $799/mo monthly, that do not scale with revenue. Rithum uses revenue-based fees reported above $1,000/month that rise as sales grow, and reviewers have reported post-merger price increases of four to seven times, along with auto-renewing contracts and exit penalties. Flxpoint's transparent plans make total cost easier to forecast.

When is Rithum the better choice?

Rithum can be the stronger fit for large enterprise retailers focused purely on marketplace and retail channel syndication at scale, where its established retailer programs and mature channel network are an advantage.

Flxpoint is the better choice for operators who need multi-supplier dropship, hybrid fulfillment across warehouses and 3PLs, native shipping, B2B alongside B2C, and predictable flat pricing, all from a single platform with hands-on support.

Style Meets Efficiency

Kenneth Cole's Smart Savings With Shopify EDI Connections 

"They had never used Flxpoint before. But working with [the Flxpoint] team, they learned it and we're about to onboard our newest footwear partner, and you know that's big business for us.”

Mitul PatelKenneth Cole
KC_with shading
90%
reduction in costs by moving to Flxpoint
Hunting for Scale

Realtree’s Ecommerce Marketplace Powered by Flxpoint

“It's a great extension of the partner's brand into our environment that's living and is accessible and most of all purchasable. So Flxpoint was a perfect fit for that kind of touch point of the strategy.” 

Lee CorkranRealtree
Realtree_no rounded corners
+79%
increase in dropship revenue
Supply Chain Reload

How Flxpoint Helped Rifle Supply Automate & Grow

“I went line by line… whatever the inventory number was and cost value was, I calculated it and was blown away by how much that was worth— $300 million worth of product that I added to our web store.”

Chris MekdaraRifle Supply
Rifle Supply Case Study Featured Image
$300M
additional product value added
From Idea to Impact

The Ecommerce Automation Behind Screen Skinz

"Automation is the key to maximizing your volume. [Flxpoint] comes right into our flow — everything's automated. We want it to be quick and efficient. So that's what we love about Flxpoint."

Shaun Brown & Clay CanningScreenSkinz
ScreenSkinz Case Study Featured Image
95%
time saved on manual tasks
Inventory Made Easy

How Inhaven Transformed Vendor Management with Flxpoint

"We ended up switching to Flxpoint, and it has been a much smoother process. Where it took us six months to get onboarded with the other company, we were up and running in a week or two with Flxpoint."

Ashley ChingInhaven
Inhaven_with shading
96%
faster onboarding time
Powering Performance in Automotive

How Black Patch Performance Scaled Smarter with Flxpoint

"The only way to actually scale was to go through Flxpoint… You can’t even come close to hiring someone to do what Flxpoint does for the price."

Jonathan WilliamsBlack Patch Performance
Black patch performance_with shading
550K
SKUs managed effortlessly