Customer Success Story

Learn how Flxpoint helped the Cōopier team launch a new marketplace made up of socially responsible, forward-thinking brands—no code required.

“We were trying to get up and running and to the point of testing the idea without having to put a lot of capital into it at first. Having a no-code solution makes it a lot easier for brands to test this idea with us.”

John Kalinich, Cōopier

Company Overview

As consumer demands for sustainability are on the rise, brands are looking for ways to design environmentally-friendly, sustainable, and socially responsible products. Cōopier is a marketplace of carefully selected, forward-thinking brands committed to creating products for the conscious consumer.

With the goal of making it easier for society to purchase sustainably-sourced products, the brands and products in the Cōopier marketplace are dedicated to doing good things together.

The Challenge

Amid the COVID-19 pandemic, Cōopier’s founders wondered what could be done about the substantial amount of close-out inventory on the market. They recognized early on that many smaller, purpose-based brands would struggle with built-up inventory.

There wasn’t a marketplace out there for consumers concerned about causes—they didn’t have a place to search for brands that fit their ethics.

The Cōopier team immediately set out to determine how to bring their idea of a socially responsible marketplace to fruition. Soon, they realized that sellers were interested in joining them to meet the growing demand for responsible products.

How could they do it in a way that was fairly quick? Was there a way to leverage mainstream platforms to make it easier for brands to integrate with their marketplace?

As they considered how they would put it all together, Cōopier discovered Flxpoint.

The Solution

Cōopier considered several solutions but couldn’t find a platform connecting suppliers and channels as seamlessly as Flxpoint does, with no manual coding required.

“We were trying to get up and running and to the point of testing the idea without having to put a lot of capital into it at first. Having a no-code solution makes it a lot easier for brands to test this idea with us,” said John Kalinich, one of Cōopier’s founders.

John knew from past experience working with direct-to-consumer brands that convincing them to test something new is challenging, and developing code is expensive. “I had a lot of different companies come to us with a dropship solution, but they all required a tremendous amount of integration. It wasn’t that easy to utilize,” he said.

“If I had known about Flxpoint then, it might have helped quite a bit. Because we probably could have integrated a lot easier with some of these smaller companies.”

Using Flxpoint, Cōopier can onboard a brand in a matter of days, without any substantial training or technical knowledge on the seller’s side.

Now, Cōopier is proving out their business idea with a fully functional marketplace. They’re shifting their focus to creating new marketing plans, driving more traffic to their website, and raising capital.

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